One of the metrics you may hear about but don’t fully understand or know what it means is mobile conversion rate. So, what exactly does it mean? Mobile conversion rate refers to the percentage of mobile visitors that complete an action on your mobile website or mobile app that you define as valuable to your […]
You probably heard of Charles Darwin, best known for his contributions to the science of evolution. There is a famous phrase that originated from his Evolutionary Theory as a way of describing the mechanism of natural selection. Which is called ‘’The survival of the fittest’’. From the biological evolutionary perspective, the phrase means that ‘the […]
The Next Commerce Talks continues with experts from different eCommerce fields. Our second guest is Jonas Kurzweg, the marketing head of leading mobile analytics tool UXCam. His passion for UX motivates him to help app makers be user-focused—an approach that becomes even more critical when you turn Shopify store into mobile app and aim to […]
We are witnessing a period where today’s digital world is affecting every aspect of our lives. Not surprisingly, as long as human beings continue to consume, commerce will continue to evolve following the latest trends in technology. eCommerce has already been in our lives for a while now but 2019 was the year that mobile […]
Can you believe that the web turned 33 last year? Tim Berners-Lee conceived the World Wide Web (www) on March 12, 1989. As time passes by, it continues to change our habits, preferences and lives. With the very own words of the founder of it, ”The web has become a public square, a library, a […]
Mobile traffic surpassed desktops a long time ago. And the mobile conversion rates will do so thanks to brand apps. Worldwide, mobile sales trail desktop by over one trillion dollars and mobile conversion rates are less than half those of desktop. But the things are in a strong trend to change as more brands turn […]
Your customers are on mobile. Now, it’s your turn! Make your move and seize The Mobile Era! Sign up to Shopney today for free to turn Shopify store into mobile app. This includes iOS & Android app, unlimited push notifications, in-app messaging and many more! Discover all great features come along with Shopney here. There […]