Push notifications and in-app campaigns should not be used as separate, disconnected mobile app features. They work best when they are planned together. Push notifications are great for bringing customers back to the app. They create the return moment. In-app campaigns are great for guiding customers once they are inside the app. They create the […]
Most of your traffic is on mobile. Most of your average order value is not. Across industry benchmarks, mobile now drives the bulk of eCommerce sessions, yet desktop has historically converted close to twice as well and produced a higher average order value per order. Dynamic Yield’s device data and similar benchmarks show the same […]
Customer acquisition is getting more expensive. Shopify brands are spending more on ads, competing for the same attention, and fighting harder to turn first-time visitors into buyers. The problem is not only that ad costs are high. The bigger problem is that many brands keep paying again and again to reach the same people. That […]
Paid ads still matter for Shopify brands. They help stores reach new shoppers, create visibility, and bring traffic to their products. But for many ecommerce brands, the problem is not whether paid ads work. The problem is how expensive it becomes when they rely on paid ads for every customer touchpoint. A shopper visits once. […]
Mobile apps are built to offer choice. Collections, categories, filters, search, and recommendations all give shoppers many ways to explore products. But when customers open an app and see too many options, attention can quickly become scattered. They scroll. They browse. They hesitate. And sometimes, they leave. Not because they weren’t interested, but because their […]
Your Goals for the Next 4 Weeks Before diving in, let’s talk about your goals for the big sale event. I know, “offer discounts no one can resist and sell as much as possible,” right? That’s the typical BFCM mindset every brand slips into. And yes, it’s part of the game. This is the season […]
Seasonal events like Black Friday, Christmas, and Back-to-School can significantly impact your Shopify mobile app’s performance. For brands that choose to build a mobile app for Shopify, these seasonal swings tend to be even more pronounced. Across the globe, Shopify merchants see major shifts in shopper behavior during these high-traffic periods. Shoppers actively search for […]
Mobile apps have emerged as the new gateway for B2B commerce, transforming the way companies engage with their corporate buyers. Today’s buyers expect seamless, intuitive digital experiences that cater to their fast-paced, on‑the‑go lifestyles. This shift isn’t just a passing trend; it’s a fundamental change in how business transactions happen. In 2025, experts […]
Black Friday and Cyber Monday (BFCM) are the biggest sales events of the year, making them crucial for driving revenue and customer engagement, and they are coming in a very short time. To stand out from the competition in BFCM 2024 and make the most of this opportunity, businesses need a strong communication strategy especially […]
