Customer acquisition is getting more expensive. Paid channels are crowded, ad costs fluctuate, and Shopify brands are competing for the same shoppers across search, social media, marketplaces, and creator platforms. When customer acquisition cost (CAC) rises, increasing the marketing budget is rarely a sustainable solution. The better approach is to understand where customers are coming […]
Push notifications and in-app campaigns are two of the most effective features brands can use to bring customers back, guide attention, and drive action inside their mobile app for Shopify. Each one has its own strength. Push notifications help brands reach customers outside the app and give them a reason to return. In-app campaigns help […]
Most of your traffic is on mobile. Most of your average order value is not. Across industry benchmarks, mobile now drives the bulk of eCommerce sessions, yet desktop has historically converted close to twice as well and produced a higher average order value per order. Dynamic Yield’s device data and similar benchmarks show the same […]
Customer acquisition is getting more expensive. Shopify brands are spending more on ads, competing for the same attention, and fighting harder to turn first-time visitors into buyers. The problem is not only that ad costs are high. The bigger problem is that many brands keep paying again and again to reach the same people. That […]
Paid ads still matter for Shopify brands. They help stores reach new shoppers, create visibility, and bring traffic to their products. But for many ecommerce brands, the problem is not whether paid ads work. The problem is how expensive it becomes when they rely on paid ads for every customer touchpoint. A shopper visits once. […]
Mobile apps are built to offer choice. Collections, categories, filters, search, and recommendations all give shoppers many ways to explore products. But when customers open an app and see too many options, attention can quickly become scattered. They scroll. They browse. They hesitate. And sometimes, they leave. Not because they weren’t interested, but because their […]
Your Goals for the Next 4 Weeks Before diving in, let’s talk about your goals for the big sale event. I know, “offer discounts no one can resist and sell as much as possible,” right? That’s the typical BFCM mindset every brand slips into. And yes, it’s part of the game. This is the season […]
Seasonal events like Black Friday, Christmas, and Back-to-School can significantly impact your Shopify mobile app’s performance. For brands that choose to build a mobile app for Shopify, these seasonal swings tend to be even more pronounced. Across the globe, Shopify merchants see major shifts in shopper behavior during these high-traffic periods. Shoppers actively search for […]
Mobile apps have emerged as the new gateway for B2B commerce, transforming the way companies engage with their corporate buyers. Today’s buyers expect seamless, intuitive digital experiences that cater to their fast-paced, on‑the‑go lifestyles. This shift isn’t just a passing trend; it’s a fundamental change in how business transactions happen. In 2025, experts […]
