Seasonal Marketing Archives

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Melissa Turpan - September 11, 2026

120 views 18 mins

Best AI Tools for Shopify BFCM 2026

BFCM is all about speed, and seizing the moment when all shoppers are expecting to spend less but buy more, to make more sales and beat the very heavy competition. But in 2026, Shopify merchants have a new asset at their disposal: AI. AI can help Shopify merchants spot products that deserve special attention, identify […]

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Melissa Turpan - November 26, 2025

1,430 views 2 mins

5 Smart Shopify Upsell Ideas to Maximize AOV During Black Friday 2025

Smart Shopify upsell ideas for black friday

Black Friday 2025 is shaping up to be one of the most competitive peak seasons Shopify merchants have ever faced. With customer acquisition costs continuing to rise and discounts becoming more aggressive every year, brands need a revenue strategy that goes beyond promotions alone. Brands that invest in a well-optimized mobile app for Shopify are […]

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Melissa Turpan - October 31, 2025

526 views 9 mins

BFCM 2026 Strategies: What Shopify Merchants Should Know

BFCM shoppers want two things at once: to spend less and buy more. Many even postpone purchases because they expect better deals during Black Friday. At the same time, almost every ecommerce brand is fighting for their attention with ads, emails, social posts, and promotions. That makes BFCM not only a pricing challenge, but an […]

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Hazel Palan - July 28, 2025

1,951 views 6 mins

Seasonal ASO Guide: How Shopify Stores Can Drive More App Downloads During Peak Shopping Periods

Seasonal app store optimization graphic with mobile app preview and holiday app icon designs

Seasonal events like Black Friday, Christmas, and Back-to-School can significantly impact your Shopify mobile app’s performance. For brands that choose to build a mobile app for Shopify, these seasonal swings tend to be even more pronounced. Across the globe, Shopify merchants see major shifts in shopper behavior during these high-traffic periods. Shoppers actively search for […]

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Hazel Palan - May 23, 2025

866 views 9 mins

Seasonal App Design for Shopify Stores: Best Practices

Every Shopify store goes through seasonal moments. Times when shopper interest naturally spikes around cultural events, weather changes, local holidays, or major sales periods like Black Friday or Valentine’s Day. These moments bring higher traffic and stronger purchase intent which is why brands that run a mobile app for Shopify often see these swings more […]

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Serena Powell - October 24, 2024

544 views 14 mins

The Ultimate Shopify BFCM Checklist for 2026

One of the biggest shopping periods of the year for eCommerce brands is coming soon. As a Shopify merchant, BFCM preparation should begin long before the promotions go live. Offers, inventory, customer acquisition, mobile experience, communication channels, especially a mobile app for your Shopify store, tracking, and retention all need to be ready before competition […]

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Serena Powell - July 30, 2024

525 views 21 mins

Prepare your Shopify store for back-to-school: Key strategies for 2024

Get ready for back to school season 2024 with key strategies

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Lara Soley - February 5, 2024

491 views 14 mins

10 Valentine’s Day App Campaign Ideas and Push Notification Templates to Boost Shopify Sales

Love is in the air! Even if your app doesn’t do roses, Valentine’s Day presents a golden opportunity for you to connect with your users and drive sales—especially if you are running a mobile app for Shopify. In fact, V-day spending is expected to reach 26$ billion in 2024, twice as much as it was […]

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Yasmin Garet - October 10, 2023

465 views 7 mins

Holiday Marketing Ideas for Shopify Stores: Examples & Tips

The holiday season is one of the biggest revenue opportunities of the year for eCommerce brands. Whether it’s Christmas, New Year, Valentine’s Day, Mother’s Day, or BFCM, seasonal peaks consistently drive massive increases in traffic and shopping intent. But while demand surges, competition becomes fierce—and brands without the right strategy risk missing out on both […]

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Yasmin Garet - September 29, 2023

440 views 12 mins

Post BFCM Marketing: How to Get More Sales on Your Shopify eCommerce Mobile App?

In our previous posts in the BFCM marketing series, we have shared tips on how to prepare your app for making the best of the sales rush and how to create a robust discount and deal strategy for your mobile app for Shopify. We also shared templates that you can customize and send to your […]