Marketing Archives - Page 4 of 7

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Serena Powell - August 19, 2022

301 views 16 mins

How to Grow Your Shopify Store in the 2023 Recession? [7 Tactics]

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Don’t you want to turn a crisis into an opportunity? A recession means uncertainty and uncertainties always bring opportunities for smart people. It is not easy but still possible to continue to grow your Shopify store during a recession with the right actions that you can take — including evaluating whether a mobile app for […]

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Melissa Turpan - August 12, 2022

284 views 19 mins

Marketing Attribution: Understanding the Customer Behavior and Planning Accordingly

Let’s be honest: We would like to think that when an online shopper finds your website or clicks an ad, he would immediately convert it into a sale. Bad news: unfortunately, that is rarely the case. Even not a case! In today’s eCommerce world, users visit your eCommerce website several times prior to converting. They […]

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Hazel Palan - August 5, 2022

359 views 20 mins

The Importance of Merchandising on Your Shopify Mobile App

Mobile eCommerce app revenue reached $3.56 trillion in 2021. It is impressive but not a surprising number since shoppers prefer the easiest-to-use platforms to shop and they are mobile apps in today’s world. If you want to be one of the mobile apps that shoppers open & check again and again during the day, […]

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Melissa Turpan - August 3, 2022

326 views 16 mins

Shopney x Klaviyo: How to Position Your Mobile App in Your Marketing Automation?

Isn’t it shocking that there are over 3.5 billion smartphone users around the world averaging a screen time of about 2 hours and 55 minutes every day? Moreover, over 52.6% of the global traffic comes from mobile devices! Just with these two pieces of information, it is clear that customers are “all-in” for a mobile-first […]

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Hazel Palan - July 25, 2022

382 views 24 mins

How to Leverage Pinterest for Your Shopify Store and Mobile App?

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Do you think you are a good warrior for your eCommerce business? I suppose the answer is yes! So, do you think you have all the strong weapons on your hands to win this battle? Let’s see! eCommerce store owners are using more & more social media platforms to support their online businesses. Especially […]

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Lara Soley - July 18, 2022

291 views 21 mins

How to Grow Your Shopify Store In Summer: Seasonal Marketing

Summer means the one word for many people: Vacation! In other words, swimming, traveling, festivals, concerts and many other outdoor activities. These are the priorities of people during the summer, not shopping activities. Also, people spend less time with their electronic devices during summer since they prefer to participate in outdoor activities. That means less […]

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Hazel Palan - July 12, 2022

944 views 26 mins

Evolution of Commerce From Ancient Times to eCommerce

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Commerce is a tricky concept that causes both wonderful and terrible events in humanity. It is not only the exchange of goods and services but also the exchange of cultures, foods, and lifestyles. It is the reason for the discovery of America & India, globalization, European imperialism, the Industrial Revolution, the invention of money, political […]

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Lara Soley - July 2, 2022

373 views 27 mins

Why eCommerce Marketing Is Harder Than Ever and How To Do It Today?

You as Shopify eCommerce store owners & today’s world eCommerce merchants, must realize how tough it is to do marketing in an online environment. Let’s be honest: Doing eCommerce marketing is hard, and doing it successfully is even harder. Apparently, everyone seems to have a product to sell and wants to put it online, but […]

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Hazel Palan - June 27, 2022

318 views 25 mins

Mobile App for Shopify Store: Marketing, Loyalty, Retention, and More

What is in all of our pockets right now? Think a little! Of course, without any doubt, we all have smartphones in our pockets commonly. Moreover, we all know that the main function of a smartphone is not calling someone anymore. One of the main functions of a smartphone is to run a whole host […]

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Serena Powell - June 17, 2022

394 views 15 mins

Mobile App Push Notifications vs SMS : Which One Is More Effective for Shopify Businesses?

Vegetables or milk, which one is necessary for your body? Of course, both of them are, and you probably wouldn’t give up on both unless you have to make a decision. Similar to that, your business need both mobile push notifications and SMS for the most effective marketing strategy—especially if you already turn Shopify store […]