“Products are made in a factory but brands are created in the mind.” is a very relevant quote by famous brand designer Walter Landor. 77% of B2B marketers say that brands are crucial to future growth. It’s time for you to establish a strong brand presence and find a way for customers to resonate with […]
As far as the competition between mobile and desktop online, mobile is the first by almost any measures. So, establishing a mobile-first strategy for your business is crucial — whether that means optimizing your website or deciding to turn Shopify store into mobile app to deliver a stronger mobile experience. When it comes to emails, […]
Despite our efforts to limit our phone usage, we are more connected to our phones than ever. If you’re like most people in the UK, you probably just checked your phone a few minutes ago. UK adults check their phones every 12 minutes on average and spend four hours and two minutes per day online […]
The back-to-school season is usually associated with a fresh start. However, parents, children, and educators are currently looking forward to the 2022-2023 school and college year with greater enthusiasm post the pandemic induced lockdowns. This pent-up emotion is also expected to fuel retail sales. Traditionally, the back-to-school shopping period is one of the biggest (second […]
Love ‘em or hate ‘em there’s one thing you can’t deny about McDonald’s: they’ve perfected the art of the upsell. Seriously, the phrase ‘would you like fries with that?’ is estimated to account for a whopping 15-40% of McDonald’s annual profits. And here’s the thing: the way McDonald’s implements their cross-sells is just as applicable […]
In this day and age, everybody is relying more and more on digital platforms — from interacting with others, to shopping for everyday needs. It is no wonder that the number of businesses utilizing the Internet to reach more customers is increasing. In fact, a report by the US Commerce Department showed a sudden 37% […]
Starting is always considered the most challenging thing. An entrepreneur works hard to finally start a business; the first sale is very important both for his company and boosts morale. In the past few years, the current situation of the world gave a huge boost to online platforms and eCommerce stores. Digitization and modernization are […]
The modern world runs along digital lines, where every business needs more than just an online presence — it needs a powerful digital experience. While eCommerce stores allow customers to shop online, today’s competitive landscape pushes brands to go one step further and turn their Shopify store into an app to stay ahead. Whenever you […]
In today’s robust business world, having an online presence is more vital than ever. It is especially true if enterprises wish to expand, increase their sales, and reach shoppers they might not have connected with before. E-commerce websites enable businesses of all sizes to reach their target audience without being physically present — and many […]
Social media marketing has grown to become an important channel for customer engagement because it is estimated that people spend an average of three hours every day. Now, imagine the vast potential it offers for your business. It is necessary to keep your customers engaged and satisfy them at all times ​in order to gain […]
