How to Market your Shopify Store and Attract New Customers?
Your Shopify store is ready and online, featuring some great products... This is not enough on its own. You need a solid marketing strategy for attracting new customers and create repeat buyers.
It is essential to pick the techniques that are well suited for your customer base and are also in accordance with your budget and time. Luckily, today you have a wide variety of tools and methods available to cater to all of your needs. With more than 1,7 million Shopify businesses online, let us look at how you can stand out from the crowd.
1. Market your Product through the Shopify Store with Social Media
Steve Jobs once said, “A lot of times, people don’t know what they want until you show them.” Making clever use of digital marketing channels to attract customers is vital to achieving your sales goals. eCommerce businesses and other businesses that rely on online channels for marketing have to understand the core of various strategies and digital marketing tools that are available.
Setting up your Shopify store is not enough; you need to use the right digital channel to acquire customers and build trust. Think twice before marketing your product and use the Three Multipliers Framework by Drew Sanocki to increase the profitability of each customer you acquire.
There is no better place to start promoting your Shopify store than social media. With millennials and people of all generations widely using social media, you can land on more customers through Facebook, Instagram, and Pinterest.
Modify your social media marketing strategy and promote your Shopify store by targeting the right audience. Also, use suitable analytics tools to understand the flow of traffic and customer base.
2. Create Repeat Buyers through Traditional Marketing
Growing and nurturing your customer base is essential for all eCommerce businesses. Digital marketing is the best way to follow. Increasing the number of customers and driving more sales can be achieved by promoting more merchandise, improving customer experience, and paid social media marketing.
Find your Footing with Paid Marketing
Content marketing and SEO will take you a long way in the online world. Gaining repeat customers on your Shopify store does not come free, you need to invest in paid advertising, display ads, lifecycle marketing, and loyalty programs to glue customers to your product. Also, promote your brand through influencer marketing.
Build Organic Flywheels for Customer Acquisition
Optimize your website through content marketing and SEO for your Shopify store in an organic way with social media, podcasts, emails, and blog posts. SEO pushes your Shopify store to the top of the search results with optimized content. This would increase your brand visibility and website traffic.
Release New Products on Schedule
Keeping your customers engaged by releasing new products is a great way to attract new prospects. It would be convenient for your customers and prospects to remain updated well before you launch a new product or service on Shopify. So, it is ideal for you to keep them updated with notifications of new product launches a few days in advance. You can also make use of social media channels to post updates.
Build a Subscription Model for your Shopify Store
Repeat customers are usually hooked on your products and stay in tune with your updates and content. A subscription model creates an opportunity for customers to subscribe to essentials that would become a part of their life. Building a subscription model takes more effort and is extremely effective to ensure recurring revenue.
If your product or service has an expiration, you can construct a subscription model that automatically renews on a standard schedule. In this way, you can keep customers pre-equipped and stocked up with your products.
Loyalty Programs help in Customer Acquisition and Retention
Customers are often attracted by special benefits. Once you set up a subscription model, customers would be intrigued by the unique benefits offered to subscribers.
Not all loyalty systems have to be paid; you can also provide points to regular buyers in your Shopify store that can later be redeemed as vouchers. Loyalty programs help in customer acquisition and increase repeat customers as it gives them a reason to return to your Shopify store.
3. Use Email Marketing to Promote your Shopify Store
Selling your first product through promotion is truly a memorable experience. Promoting your Shopify store is not hard; email marketing helps eCommerce businesses gain better traction in the online marketplace and engage with prospects robustly.
First, measure your business goals, engage with potential customers, and create a series of emails that provide a welcoming impression to your customer. You can send out promotions for existing customers and build a loyalty program that helps you engage with prospects.
Use Email Win-back Campaign
Are you finding it challenging to engage with prospects in a better manner? Leverage the use of the email capture program that helps you attain the email IDs of prospects. You can now share product information, customer testimonials, discounts, and promotions via mail.
If you find it monotonous to run email campaigns, you can automate them with triggered emails that are sent to prospects at a preassigned time. High-intent shoppers rely more on emails, so make use of this channel to finish repeat purchases. Setting up an email win-back campaign would help you land more customers. Make sure to link the CTA to your Shopify store.
Email and SMS Coupons are the way to go
Re-engaging current customers and engaging prospects can be made easy by sending promotional emails and SMS. Add coupons giving customers a 25% discount or free shipping on all Shopify store purchases. This would encourage customers to flock to your Shopify store once they see the coupon code in the SMS or email.
4. Increase Average Order Value to Spike Revenue
Boosting your Average Order Value (AOV) for the items sold in your Shopify store would spike the revenue. Use the mean, median, and mode techniques to raise the AOV. This would give a considerable push to your business and help gain traction in the long run.
Perfect Cross-Sell and Upsell to Drive More Sales
Cross-selling and upselling would help you to increase the value of orders. Use promotions cleverly by inviting customers to purchase a complementary item. Selling products when customers are looking at their Shopify store card is a sure shot way to boost sales.
Convert More Traffic through CRO
You are now likely to find more traffic coming to your Shopify store. Instead of focusing on acquiring more traffic, you can convert the existing one. This method is known as Conversion Rate Optimization (CRO), which is economical, enables automation, and improves ROI for paid traffic placement.
5. Build Your Mobile App for Your Shopify Store
As soon as you have a decent customer base! Having your customer base engaged with your brand is the most crucial. Because, customer acquisition is very expensive and your existing (repeat) customers purchases 5x more than a new customer.
Did you know that you can turn your Shopify store into a mobile application with just a click of a button? With fast checkout, an excellent shopping experience, and push notifications, a mobile app is proven to increase your mobile conversion rates by 70%.
And Shopney is loaded with numerous features that help you grow your business. It makes building, managing, and launching a mobile app for your business easy. It also offers constant updates that help eCommerce businesses to adapt to the ever-changing market.