Marketing Archives - Page 2 of 7

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Serena Powell - March 11, 2025

717 views 14 mins

Why Every B2B eCommerce Brand Needs a Mobile App

Mobile apps have emerged as the new gateway for B2B commerce, transforming the way companies engage with their corporate buyers. Today’s buyers expect seamless, intuitive digital experiences that cater to their fast-paced, on‑the‑go lifestyles. This shift isn’t just a passing trend; it’s a fundamental change in how business transactions happen. In 2025, experts […]

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Serena Powell - October 24, 2024

546 views 14 mins

The Ultimate Shopify BFCM Checklist for 2026

One of the biggest shopping periods of the year for eCommerce brands is coming soon. As a Shopify merchant, BFCM preparation should begin long before the promotions go live. Offers, inventory, customer acquisition, mobile experience, communication channels, especially a mobile app for your Shopify store, tracking, and retention all need to be ready before competition […]

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Serena Powell - July 30, 2024

525 views 21 mins

Prepare your Shopify store for back-to-school: Key strategies for 2024

Get ready for back to school season 2024 with key strategies

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Lara Soley - February 15, 2024

445 views 15 mins

10 Ways you can Leverage SMS Marketing to Increase Mobile App installs

Let’s face it- phones have literally become an extension of ourselves. And we check it often- say, an average of 47 times a day! That’s 47 opportune moments for your brand to cut through the noise and land directly in their pocket. Now, imagine those messages driving 10x discount offer usage and boosting your engagement […]

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Lara Soley - December 15, 2023

378 views 16 mins

How to Promote your Shopify eCommerce Mobile App Offline

As 2023 draws to a close, many of you will find yourselves attending small pop-ups, festivals, and seasonal events to promote your app. These experiences are not just opportunities for reaching out to one-time customers; they can turn casual shoppers into loyal customers. How? By nudging them to install and engage with your app — […]

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Yasmin Garet - November 27, 2023

1,134 views 16 mins

Millennial and Gen Z Online Shopping Behavior – What Your Business on Shopify Needs to Know

Currently, there are five different generations that engage in online shopping. The interesting thing is, all these generations have different shopping behaviors and preferences. 1. Gen Z (1996 – 2015)2. Millennials (1977 – 95)3. Generation X (1965 – 76)4. Baby boomers (1946 – 64)5. Silent generation (1945 and before) Among these generations, Gen Z and […]

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Yasmin Garet - October 10, 2023

465 views 7 mins

Holiday Marketing Ideas for Shopify Stores: Examples & Tips

The holiday season is one of the biggest revenue opportunities of the year for eCommerce brands. Whether it’s Christmas, New Year, Valentine’s Day, Mother’s Day, or BFCM, seasonal peaks consistently drive massive increases in traffic and shopping intent. But while demand surges, competition becomes fierce—and brands without the right strategy risk missing out on both […]

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Melissa Turpan - May 24, 2023

485 views 8 mins

How to Use Email Marketing to Increase Shopify eCommerce Mobile App Installs?

You know how hard it is to capture consumer attention today. Now imagine promoting your brand and asking them to commit to your business by installing your mobile app for Shopify as well – sounds almost impossible, right? But having worked with a number of Shopify stores, we have found that when used strategically, email […]

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Melissa Turpan - May 22, 2023

676 views 11 mins

How to Use Social Media to Promote Your Shopify Store Mobile App?

We know how tough it is to promote your Shopify store on social media owing to the increasing competition from other brands and creators. But while you’re focusing on remaining consistent on social media with promotions around your products, deals and discounts, it is also important to use these channels proactively to bring attention to […]

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Melissa Turpan - May 9, 2023

1,811 views 23 mins

eCommerce Mobile App Branding: Complete Guide for Shopify Stores

Yes, building an eCommerce mobile app for your Shopify store is opening an all-new revenue channel for your business. But when it comes to delivering experiences, your Shopify store needs to be as coherent and consistent with your online website as possible. And we’re not just talking about offering a seamless UI and UX experience […]