Marketing Archives - Page 2 of 7

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Lara Soley - December 15, 2023

216 views 16 mins

How to Promote your Shopify eCommerce Mobile App Offline

As 2023 draws to a close, many of you will find yourselves attending small pop-ups, festivals, and seasonal events to promote your app. These experiences are not just opportunities for reaching out to one-time customers; they can turn casual shoppers into loyal customers. How? By nudging them to install and engage with your app — […]

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Yasmin Garet - November 27, 2023

581 views 16 mins

Millennial and Gen Z Online Shopping Behavior – What Your Business on Shopify Needs to Know

Currently, there are five different generations that engage in online shopping. The interesting thing is, all these generations have different shopping behaviors and preferences. 1. Gen Z (1996 – 2015)2. Millennials (1977 – 95)3. Generation X (1965 – 76)4. Baby boomers (1946 – 64)5. Silent generation (1945 and before) Among these generations, Gen Z and […]

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Yasmin Garet - October 10, 2023

262 views 7 mins

Holiday Marketing Ideas for Shopify Stores: Examples & Tips

The holiday season is one of the biggest revenue opportunities of the year for eCommerce brands. Whether it’s Christmas, New Year, Valentine’s Day, Mother’s Day, or BFCM, seasonal peaks consistently drive massive increases in traffic and shopping intent. But while demand surges, competition becomes fierce—and brands without the right strategy risk missing out on both […]

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Melissa Turpan - May 24, 2023

262 views 8 mins

How to Use Email Marketing to Increase Shopify eCommerce Mobile App Installs?

You know how hard it is to capture consumer attention today. Now imagine promoting your brand and asking them to commit to your business by installing your mobile app for Shopify as well – sounds almost impossible, right? But having worked with a number of Shopify stores, we have found that when used strategically, email […]

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Melissa Turpan - May 22, 2023

326 views 11 mins

How to Use Social Media to Promote Your Shopify Store Mobile App?

We know how tough it is to promote your Shopify store on social media owing to the increasing competition from other brands and creators. But while you’re focusing on remaining consistent on social media with promotions around your products, deals and discounts, it is also important to use these channels proactively to bring attention to […]

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Melissa Turpan - May 9, 2023

604 views 23 mins

eCommerce Mobile App Branding: Complete Guide for Shopify Stores

Yes, building an eCommerce mobile app for your Shopify store is opening an all-new revenue channel for your business. But when it comes to delivering experiences, your Shopify store needs to be as coherent and consistent with your online website as possible. And we’re not just talking about offering a seamless UI and UX experience […]

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Lara Soley - April 19, 2023

509 views 24 mins

Complete Guide to App Store Optimization for Shopify Businesses

You have created an app for your eCommerce brand and are now excited to launch it on the app stores – this is an excellent step towards making your brand as accessible to your customers as possible. Or maybe you have launched your app on the Google and Apple stores; however, are you struggling to […]

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Melissa Turpan - January 20, 2023

223 views 15 mins

User Experience vs Shopper Experience in eCommerce

The terms “user experience” (UX) and “shopper experience” (SE) are frequently used interchangeably in the context of eCommerce. However, while they have many similarities, they don’t have the same meaning. In this post, we’ll look at the key differences between UX and shopper experience & why it’s important to know the difference when building a […]

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Melissa Turpan - January 6, 2023

318 views 16 mins

How to Sell Your Products on Social Media like a Pro?

Social media is one of your most powerful tools because it allows you to sell easily by connecting with customers in a direct and personal way. You can increase brand awareness, engage with customers, and drive sales by establishing a presence on social media platforms—especially when social traffic is supported by a mobile app for […]

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Melissa Turpan - December 30, 2022

230 views 15 mins

How To Take Your Shopify Brand Global?

Why limit yourself when you have the opportunity to sell internationally, expand your business, and earn more money? While selling internationally can be challenging, it can also be an excellent way to expand your business and reach new customers—especially when you support global shoppers through a mobile app for Shopify that offers a localized and […]