One of the metrics you may hear about but don't fully understand or know what it means is mobile conversion rate. So, what exactly does it mean?
Mobile conversion rate refers to the percentage of mobile visitors that complete an action on your mobile website or mobile app that you define as valuable to your business (such as purchasing a product, signing up for an email list, etc.).
The mobile conversion rate is measured by dividing visitors who have completed a goal on a mobile device by the total visitors who began a task on a mobile device. It takes into account whether someone began filling out your sign-up form, viewed one of your products, or started playing one of your games.
It also tracks whether or not they completed that action on their device. If they switched to a desktop and completed it there, it still counts as mobile conversion rate.
Alternatively, if they later accessed that goal from their desktop, it won't count as mobile conversion rate – but only if you detect and tag them correctly with accurate technology.
The higher the conversion rate, the more likely it will bring more revenue to your business.
TABLE OF CONTENT
What is the Mobile Conversion Rate?
What Counts As A Good Mobile Conversion?
Why Is Mobile Conversion Important?
a. Is Mobile Conversion Rates Lower Than Desktop?
Why Converting on Mobile is Easier Than Desktop?
How to Improve Mobile Conversion?
a. Use A/B Tests
b. Consider Desktop vs Mobile User Behavior
c. Create Urgency Feeling
d. Understand When Did Someone Use an App/Mobile Site?
e. Build the Native Mobile App of Your Shopify Store
f. UX Trends That Will Increase Your Mobile Conversion
How Important Mobile Landing Page for Mobile Conversion Rate?
When Should You Have a Mobile App?
Mobile Conversion on Shopify
What Counts As A Good Mobile Conversion?
Understanding mobile conversion rate is simple. Let's say you had 100 unique visitors on your site, and 10 of them converted into buyers. In a nutshell, your conversion rate is 10%.
The higher your number, percentage-wise, the better. Another way to look at it: if 10% of people who visit a page on your website make a purchase, that's considered good in most industries.
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Why Is Mobile Conversion Important?
People spend more time on their phones, and they're spending more money on mobile ever than before. There are different ways to utilize this trend and convert more people on mobile.
a. Is Mobile Conversion Rates Lower Than Desktop?
The average conversion rate for desktop computers is 1.3%, meaning that of every 1,000 people who visit your site from a desktop computer, only 13 convert and make a purchase. The average conversion rate for mobile devices is 2.72%.
That means that of every 1,000 people who visit your site from a mobile device, 272 will convert and make a purchase. In other words, the relative conversion rate is higher on mobile. That's one reason why mobile traffic has become more critical than ever to digital marketers and web designers.
For anyone running an eCommerce website with their store or selling products via affiliate programs on platforms like Amazon, these statistics are encouraging news. With so many consumers shopping online on their smartphones today, what was once a missed marketing opportunity can now be reaped as profit thanks to mobile technology!
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Why Converting on Mobile is Easier Than Desktop?
In recent years, with the increase in mobile device usage, online customers convert on mobile more than desktop. More than 6.5 billion people are using smart mobile phones in 2023.
In recent years, with the development of smartphones, mobile devices lead to higher conversions than desktop.
In the past, we were using mobile phones with the aim of calling or texting. Then, we started to use them to search on the Internet. However, it was still hard to shop online via mobile since they were not functional enough and slow.
That is why we used to need the desktop for shopping online due to the functionality and fastness of them compared to the old mobile phones. In today's world, this trend is totally changed.
We carry our phones with us everywhere like a part of our body and we now use mobile to do most of the things we used to do with a desktop. That means we don't need to change from mobile to desktop anymore to search for a product and purchase.
Since most store's websites are mobile responsive now, we can easily shop via mobile websites. Or we can download the mobile apps of our favorite stores that provide a great mobile experience.
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How to Improve Mobile Conversion?
Sometimes you might be wondering how to increase mobile conversion rate? After analyzing your mobile conversion rates, you should have a good idea of what needs improvement.
a. Use A/B Tests
If you didn't run an A/B test on your site, it is highly recommended that you do so. And if you have run one or more A/B tests, but they didn't help much in increasing your mobile conversion rate, it might be time to dig deeper and investigate other factors that could be affecting your site performance.
Do customers find your ads annoying? Is there an app on your website that isn't needed or appropriate for mobile? Are links hard to tap? These are all things you can try to fix with some minor updates.
Mobile analytics are great when they tell you which elements need fixing, but sometimes small changes can make significant differences. When running multiple A/B tests, consider adjusting only one aspect at a time—an ad placement or text size—instead of several things at once. This will make it easier to tell which changes had a significant impact and which ones did not.
b. Consider Desktop vs Mobile User Behavior
You should consider that mobile user behaviors are different from desktop. That means the strategies you will use for mobile should also be different than desktop.
Your mobile audience interacts with your brand differently from people using other devices, and diverse offers work better for them. To mobile app or mobile website conversion growth, you need to go beyond simply testing button colors—you need to consider all of these essential factors that influence how users interact with your business on smartphones.
c. Create Urgency Feeling
Consider adding countdown timers to links and appending time constraints in social media updates that link back to your website; both tactics have been proven effective at eliciting fast responses.
d. Understand When Did Someone Use an App/Mobile Site?
When considering mobile eCommerce conversion rate, it's also helpful to know when users interact with your site or app. For example, if you notice that customers who visit after 5 pm convert at higher rates than others, you can tailor your strategy to when it matters most.
Certain times of day might mean better mobile conversion rates for specific businesses and products, so you may consider displaying your ads on these times more. By focusing on user behavior instead of screen size alone, every company can boost its bottom line via top-notch strategy development.
Companies often have great results from individual apps rather than creating one integrated solution throughout all platforms available to consumers today.
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e. Build the Native Mobile App of Your Shopify Store
One of the best ways to increase your mobile conversion rate is by building a native mobile app. The Shopify platform comes with powerful built-in eCommerce tools and apps that give you everything you need to create a fantastic app and turn your business into a thriving enterprise.
But not all these apps are equally helpful, and some may not fit your needs, so how do you choose which one is right for you? Here's the guide to finding exactly what will work best. These are the features a qualified Shopify mobile app builder should have:
1. Push Notifications
One powerful way to increase mobile conversion rate is through push notifications. The most apparent use of these tools is to engage customers in your app. Still, they can also be utilized effectively as an external communication channel that sends relevant content to users.
For businesses with loyal followings or devoted consumers, push notifications make sense. For example, consider how you might reach out to frequent clients via their smartphones when there's something important to relay—such as a significant sale or an upcoming change in business hours.
Such communications will generate engagement on both sides. You should see increased traffic over time if you deliver compelling offers. And your followers will appreciate being included in important events and being made aware of any changes related to your business.
With Shopney, you can build your native mobile app, send push notifications for free and save your marketing budget.
2. Abandoned Cart Notifications
The bottom line is that you don't want your mobile app visitors to leave your app. They need to stay on and make a purchase!
For instance, if someone starts checking out at an online store but doesn't complete their order, they would probably be interested in receiving more information or promotions from that store (provided they were given away to opt-in).
In these cases, an abandoned cart notification could help encourage people who left a shopping cart but didn't complete their checkout process to finish making a purchase. This can result in more sales for your business and help boost your mobile conversion rate!
3. Provide A Fast-Check Out
Mobile checkout is critical for increasing the conversion rate. When shoppers can check out quickly and efficiently, they're far more likely to complete their transaction and leave your store happy.
If you're not offering a fast-checkout process in your mobile app, you're leaving money on the table. In addition to keeping customers happy and making them feel in control of their purchases, fast-checkout speeds up wait times at physical retail locations by reducing congestion. More speed means fewer abandoned carts!
4. Find The Most Fitting Theme for Your Products
Make sure your landing page is relevant enough and adequately fits your purpose. You don't want people bouncing from your page, after all. Focus on exploring the theme your products have high conversion rates.
For example, if you take into account color patterns, people enjoy brighter colors such as reds and yellows versus darker colors like browns or greens; contrasting colors work better together because they grab attention when placed next to each other.
Shopney provides you with 8 different theme options to display your brand characteristics. You can pick the best fit from these theme options for your product imagery and store inventory. These considerations could help you get a higher conversion rate and a higher chance of success!
5. Use Live Chat
A live chat for mobile would be a great way to introduce yourself to your customers and inform them about your products and services.
Your sales representative could answer any questions potential or existing customers may have so that they know you're there to help when they need it most. Providing 24/7 support can help build trust with new customers and make sure those loyal clients are happy at all times.
f. UX Trends That Will Increase Your Mobile Conversion
You can optimize your site for mobile conversions by following some of these User Experience (UX) design trends: Have Multiple Calls to Action: It's essential to give users a variety of conversion paths so they aren't limited in their decisions.
When possible, include multiple calls to action (CTAs) on each page of your website so that visitors can explore more easily. For example, a clothing retailer might have a CTA to sign up for its newsletter in one corner and display a Shop Now button.
If users click through both CTAs, they'll feel satisfied that they've accomplished everything that was presented to them during their visit; if not, they will have something else to engage with later on when they have time.
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How Important Mobile Landing Page for Mobile Conversion Rate?
This page is your last chance to show visitors why they should stay on your site. Make sure you have a clear call-to-action that speaks to what they're looking for or have them sign up for an email list.
The landing page also needs to be easy to read, so it can grab your visitor's attention and provide them with information relevant to their visit. If you make it difficult for people to find what they want on mobile, users will just bounce off of your site and onto another one – especially if their phone's battery is running low or they're in an area with poor service.
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When Should You Have a Mobile App?
If you run an eCommerce business, your primary goal should be to increase sales. You know that a better mobile experience can boost conversion rates.
Now it's time to figure out just how much a building mobile app will increase your mobile conversion rate. After all, there's no point in launching a mobile app unless you understand how much impact it will have on sales.
The primary question here to ask: Do you have a loyal customer base who can download your mobile app? If your answer is yes turning your Shopify store into a mobile app can increase your conversion rate up to x5 and boost your sales accordingly.
Shopney has customers who increase their revenue by 70% by building a mobile app for their Shopify stores. More than half of the consumers make more than one purchase from retailers who offer a good mobile experience in their apps. Keeping these stats in mind can keep you motivated to improve your bottom line.
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Mobile Conversion on Shopify
Shopify explains mobile conversion rate in their Help Center as follows: Mobile conversion rate refers to how likely visitors who view your page on a mobile device will buy something on that page.
Conversion rate optimization for mobile helps you monitor the metrics, and you can figure out ways to make sure more customers are buying from your store when they access it via mobile. You want them to convert — so why wouldn't you work on making that happen?
These tips above will help keep up bounce rates low and conversions high for mobile users—helping increase revenue.
Also, there are many tools in Shopify App Store that you can use to increase your conversion rate. Check our Best Shopify Apps To Increase Conversions [Science-Based] list to learn the best tools you can use in your Shopify store.
And, another instrument for increasing your mobile conversion rate is Shopney Mobile App Builder. You can build your mobile app to increase your mobile conversion rate and revenue accordingly!
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