Your Shopify store is ready and online, featuring some great products… This is not enough on its own. You need a solid marketing strategy for attracting new customers and create repeat buyers—and in many cases, a mobile app for Shopify can become a powerful extension of that strategy. It is essential to pick the techniques […]
“Products are made in a factory but brands are created in the mind.” is a very relevant quote by famous brand designer Walter Landor. 77% of B2B marketers say that brands are crucial to future growth. It’s time for you to establish a strong brand presence and find a way for customers to resonate with […]
As far as the competition between mobile and desktop online, mobile is the first by almost any measures. So, establishing a mobile-first strategy for your business is crucial — whether that means optimizing your website or deciding to turn Shopify store into mobile app to deliver a stronger mobile experience. When it comes to emails, […]
Despite our efforts to limit our phone usage, we are more connected to our phones than ever. If you’re like most people in the UK, you probably just checked your phone a few minutes ago. UK adults check their phones every 12 minutes on average and spend four hours and two minutes per day online […]
The back-to-school season is usually associated with a fresh start. However, parents, children, and educators are currently looking forward to the 2022-2023 school and college year with greater enthusiasm post the pandemic induced lockdowns. This pent-up emotion is also expected to fuel retail sales. Traditionally, the back-to-school shopping period is one of the biggest (second […]
Love ‘em or hate ‘em there’s one thing you can’t deny about McDonald’s: they’ve perfected the art of the upsell. Seriously, the phrase ‘would you like fries with that?’ is estimated to account for a whopping 15-40% of McDonald’s annual profits. And here’s the thing: the way McDonald’s implements their cross-sells is just as applicable […]
Did you know that eCommerce dates back to 1994? It all started with the establishment of Amazon’s online bookstore, which transformed into one of the most popular multi-product portals. Nearly three decades later, it is estimated that 27.2% of the world’s population shops online. With the new users getting added daily, eCommerce is now an […]
The global pandemic has entirely transformed e-commerce. At the end of 2021, worldwide e-commerce sales reached up to $4.9 trillion. This forced all types of businesses to embrace technology and move online to keep them thriving. Hosting online services can be intimidating to manage. But do not worry; Shopify is here to make eCommerce easy […]
In this day and age, everybody is relying more and more on digital platforms — from interacting with others, to shopping for everyday needs. It is no wonder that the number of businesses utilizing the Internet to reach more customers is increasing. In fact, a report by the US Commerce Department showed a sudden 37% […]
Starting is always considered the most challenging thing. An entrepreneur works hard to finally start a business; the first sale is very important both for his company and boosts morale. In the past few years, the current situation of the world gave a huge boost to online platforms and eCommerce stores. Digitization and modernization are […]
