Should Your Shopify Business Invest In Building Mobile App?
As everything around us is getting mobilized one-by-one, it's hard to remain unresponsive. As a Shopify or Shopify Plus store owner, you should be thinking of offering a better shopping experience to your clients these days.
You are totally right! Because of the mobile accounts for more than 70% of your traffic. A better shopping experience means higher conversion rates. That is what you want for your eCommerce store. And mobile apps are created for this: the best mobile shopping experience.
But maybe you want to make sure that building a mobile app for Shopify store is necessary first. Let's find out together in this article. We will cover the following titles in this article:
- Which Shopify Businesses Should Create A Mobile App?
- What Are The Sector Types In Shopify Businesses?
- Which Size Of Shopify Businesses Should Have A Mobile App?
- The Things You Should Check Before Having An App
- What Should You Do To Promote Your Mobile Shopping App?
So you will find proper answers to all the above! Ready? Let's read on!
Which Shopify Businesses Should Create A Mobile App?
Shopify is a uniting name or umbrella under which hundreds of different types of run and grow.
But we need to break it down to segments so we can detect which one your company belongs to. And of course, we can see if it's suitable for your business to build a mobile app. We can classify the Shopify businesses by sector and size.
What Are The Sector Types In Shopify Businesses?
There are hundreds of different business types and most of them are available for eCommerce. That means a lot of different eCommerce businesses use Shopify. Here are the most common ones:
1. Fashion & Apparel, Cosmetics, Jewelry, and Luxury
2. Home Goods, Furniture & Appliances
Even if your business type is not in the list above, that doesn't necessarily indicate that you cannot create a mobile app for your eCommerce store.
The mobile app of Macabre built by Shopney
Because, if you can sell them online, no matter what, that means you can sell them through mobile as well. At Shopney, we have customers who even sell music through the app. So, the sector doesn't matter. You can create a mobile app for eCommerce stores and leverage customer retention, higher conversion, and free marketing with your app.
Which Size Of Shopify Businesses Should Have A Mobile App?
If you have just a single client, then it's logical to build a mobile app. Theoretically. Because even that single client should the best version of your brand on mobile. This is how you build brand loyalty.
But, practically, it may not sound feasible. That's true. It is not with a single client. However, we have proven that it is with a thousand clients in another article. And this number way below the average Shopify store's monthly traffic.
Small businesses on having a mobile app Image: Clutch
So, if you are just starting your website, maybe you should focus on itself and growing your audience. But, if you are settled with your website and looking for ways to convert more of your mobile traffic, then a mobile app is your best bet!
The Things You Should Check Before Having An App
Do not build an app simply because you think you should or because everyone else has one. Understand your business and your online shopping trends. Also, plan how you will promote and make benefit from it.
It will not automatically bring new customers as we mentioned before. So, a small business should not build a mobile app primarily to find new customers. You need to build your mobile app audience with app-exclusive incentives, special offers, and promotion. Then, you can truly pick up the fruits of having it.
What Should You Do To Promote Your Mobile Shopping App?
It's not so much different than promoting your products or collections. Simply, you need to use everything in your power! Here are the things that you can do:
- Put a smart app banner to your mobile website.
- Create a big promotional banner into both versions of your e-Commerce website.
- Create 'app download ads' on Facebook and Instagram.
- Promote your app with beautiful images on Twitter, Pinterest, and other channels.
- Prepare a specific email campaign to promote your mobile app.
- Make sure, you offer app-exclusive incentives to your audience.
- If you are changing your app builder, send the last push notification that promotes your new app.
If you do all the above, there is no way you cannot get enough downloads. We know that you know how to promote things as a successful e-commerce business owner.
Hope this article helps you with your Shopify business. If you would like to convert your Shopify or Shopify Plus store into a native mobile app, you can click the link below and try Shopney for free!