Mobile Buying Will Be The New Normal!
Mobile traffic surpassed desktop a long time ago. And the mobile conversion rates will do so thanks to brand apps.
Worldwide, mobile sales trail desktop by over one trillion dollars and mobile conversion rates are less than half those of desktop. But the things are in a strong trend to change. Introduction of brand's shopping apps, buying from mobile is getting way easier than before.
Providing mobile payment options and seamless native experience are eliminating most of the concerns of the customers that was a barrier for buying from mobile.
Besides, thanks to the various type of notifications like push, abandoned cart and restock the customer retention is increasing. So the probability of customers to buy something from the store.
Besides, Shopify, the trendsetter of future retail and the platform that your store based on, released a blog post almost three years ago about today's reality. The reality that mobile apps will take over.
Actually they have done it already. According to Shopify, mobile sales surpassed desktop last year on Black Friday. And the share of mobile on the sales will only grow in the next couple of years.
So, if you are reading this post now, you are aware of the trends and already know that you are in the best place to start your brand's mobile era...
If you want to check out some of the apps powered by Shopney, you can check our Pinterest account: