To enhance customer engagement and increase the conversion rate for Touché, they decided to upgrade their former app to Shopney.
We began the design process for Touché's app as an update to their previous one, leveraging our intuitive dashboard and the expertise of our customer success team. The drag-and-drop editor with several conversion elements enabled the team to design their home page, product, collection page, and more in sync with what their consumers expect to see, ensuring the app's UI was of high quality, elegance, and more optimized reflecting the brand's essence.
Our team made sure all customer data, including reviews and download statistics, was preserved following GDPR standards, and ensuring there was no security risk or loss of customer information throughout the migration.
The image below highlights the advantages of Shopney over the previous mobile app builder used by Touché. Mainly, Shopney's superior UI, app design flexibility, great features, top-notch service, and excellent performance stand out as the key elements that prompted their switch to Shopney.
Once Touché’s app was both visually appealing and fully functional, we wanted to turn their mobile app into an engaging experience for online shoppers by displaying best-sellers, similar, and related product recommendations to:
- Increase mobile app engagement
- Boost customer retention
- Improve product discovery
- Drive more sales and repeat purchases
As we progressed, we aimed to enhance the mobile app by enabling features that would improve conversion rates at every stage of the buyer's journey. This included the addition of key functionalities like exclusive discounts, multi-language and currency support, and the integration of a barcode scanner, among other features. Importantly, right from the launch, our success team focused on establishing the primary elements essential for driving success:
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In-app chat - To enhance sales for Touché, we set up custom automation through our built-in chat feature, aimed at simplifying the purchasing process for shoppers. This functionality enables customers to easily seek assistance and obtain further information about products, offering the brand a direct channel to guide them to checkout through personalized recommendations.
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Push notifications - We set automated push notifications that have been critical in helping Touché get the right kind of engagement and visibility. With rich push notifications, and so much more, especially abandoned cart notifications, Touché could optimize their engagement, recapture their customers, and save a lot of lost sales.
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Integrations - Touché engaged in integrated marketing campaigns to foster omnichannel buyer journeys, aiming for fluid data exchange between their mobile app and other marketing platforms to attract pertinent traffic to the app. To support this, Shopney integrated with their most used solutions, among which Touché is using: Kiwi sizing, which provides accurate, product-specific sizing recommendations for apparel brands. Back-in-stock email & SMS notifications to ensure their customers can order directly from the store when products become available again. and other analytical integrations.