To help shopi go boost their mobile conversion rates, we decided to deliver the same branded shopping experience to consumers through an app.
By installing Shopney on their Shopify store, Shopi Go was able to sync their store data in real-time with our no-code mobile app builder. This gave the brand access to their key store elements like product pictures, videos, product descriptions, pricing, and more, from within our Design Editor.
Our team then worked with Shopi Go to ensure the mobile app design was coherent with their desktop and mobile sites to deliver consistent branding to their target audience. The drag-and-drop editor with several conversion elements also enabled the team to design their home page, product and collection page, checkout, and more in sync with what their consumers expect to see.
Check out the side-by-side images below, showcasing Shopi Go on both the mobile site and mobile app - Shopney. The mobile app's UI is obviously more appealing, user-friendly, and superior, which is key to boosting the conversion rate.
After aligning Shopi Go's app design with its brand identity, Shopney team focused on optimizing the checkout process to enhance conversion rates.
Considering industry best practices and insights into consumer behavior, we streamlined the checkout experience with the product recommendation feature on the product page by displaying similar, recently viewed, or related items based on the customer’s selections, aiming to increase the average order value (AOV).
We optimized the checkout process specifically for the mobile app, making it faster and more effective than on the mobile site.
Our next step was to enable conversion features across the buyer journey in the mobile app. While this included key elements like app-exclusive discounts, multi-language and currency localization, barcode scanner, product recommendations, and more, here are the two key drivers our success team ensured were set up from day one of launch:
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In-app chat - To assist mobile shoppers in making informed purchases, we set up custom automation through our built-in chat functionality. The goal was to make it easier for consumers to seek assistance and more information on products of interest, giving the brand a direct channel to drive them up to checkout with suggestions.
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Push notifications - To help the Shopi Go cut through the noise on other communication channels, we set up automated push and rich push notifications, especially abandoned cart recovery which plays a key role in increasing conversion rates and helps in saving a lot of lost sales.
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Integrations - We identified that Shopi Go ran integrated marketing campaigns to create omni-channel buyer journeys. To facilitate a seamless data exchange from their mobile app to other marketing channels to drive relevant traffic to the mobile app. Shopney integrated with their most used solutions, among which Shopi Go decided to use: Langshop, Multi-currency, and Boost AI Search & Filter. Especially, the advanced search capabilities provided by Boost AI, which are even more effective on mobile app than mobile web due to the superior UI shopping environment of the mobile app.