How shopi go generates 22x conversion rate with Shopney in comparison to mobile web!
Shopi Go is a distinctive fashion Shopify Plus store operating in Europe. The brand curates a diverse selection featuring the latest from globally recognized fashion brands, innovative designers, and luxury streetwear. Beyond its extensive product range, Shopi Go elevates the shopping experience with editorial content and style advice, crafted by its creative team.
Shopi Go, despite having a responsive website that adapted well to various screen sizes, faced challenges in adapting to the increasing trend of mobile commerce. The brand noticed a drop in mobile conversion rates, which typically are between 1-2%. This drop was a big issue because most online shopping now happens through mobile devices. The limitations of mobile websites, including higher cart abandonment rates and lower engagement compared to mobile apps, highlighted the need for a more effective solution to cater to the growing segment of consumers shopping on mobile devices.
Shopney provided the solution by developing a branded mobile app for Shopi Go, enabling a seamless shopping experience consistent with their desktop and mobile sites, integrating key features for user engagement and conversion optimization. These features included a user-friendly design, streamlined product recommendation, in-app chat support, automated push notifications, and strategic integrations with marketing channels, all aimed at boosting mobile conversions and enhancing customer engagement.
The number of consumers shopping on the go has been increasing by the day. According to surveys, almost 79% of consumers are now making online purchases from mobile devices but adapting to this change hasn’t been a cakewalk for brands.
While eCommerce websites have been working on optimizing for conversions, the average conversion rate hovers around 2-4%. But on mobile devices, owing to the smaller screen sizes, the conversion rate drops to 1-2% for most.
Shopi Go, an online department store and an upscale boutique for lifestyle products receives plentiful traffic from both desktop and mobile devices owing to its popularity. While their conversion rates met the industry benchmarks, the brand started to see their mobile conversions plateau over a period of time.
That’s when they started seeking solutions to make online shopping for mobile consumers easier and began researching building an eCommerce mobile app.
All eCommerce websites, including those built on Shopify, are responsive. This means that the websites are designed to adapt to the screen size they are being viewed on, ensuring all the key functionalities continue to work seamlessly.
But as mCommerce continues to grow, accounting for the majority of the online purchases made today, a responsive site is no longer enough. Here are some of the statistics we have noted when comparing the performance of mobile websites and mobile conversions:
During our early discussions with the Shopi Go team, we noted similar patterns around mobile web conversions and the potential to boost the numbers with a mobile app.
To help shopi go boost their mobile conversion rates, we decided to deliver the same branded shopping experience to consumers through an app.
By installing Shopney on their Shopify store, Shopi Go was able to sync their store data in real-time with our no-code mobile app builder. This gave the brand access to their key store elements like product pictures, videos, product descriptions, pricing, and more, from within our Design Editor.
Our team then worked with Shopi Go to ensure the mobile app design was coherent with their desktop and mobile sites to deliver consistent branding to their target audience. The drag-and-drop editor with several conversion elements also enabled the team to design their home page, product and collection page, checkout, and more in sync with what their consumers expect to see.
Check out the side-by-side images below, showcasing Shopi Go on both the mobile site and mobile app - Shopney. The mobile app's UI is obviously more appealing, user-friendly, and superior, which is key to boosting the conversion rate.
After aligning Shopi Go's app design with its brand identity, Shopney team focused on optimizing the checkout process to enhance conversion rates.
Considering industry best practices and insights into consumer behavior, we streamlined the checkout experience with the product recommendation feature on the product page by displaying similar, recently viewed, or related items based on the customer’s selections, aiming to increase the average order value (AOV).
We optimized the checkout process specifically for the mobile app, making it faster and more effective than on the mobile site.
Our next step was to enable conversion features across the buyer journey in the mobile app. While this included key elements like app-exclusive discounts, multi-language and currency localization, barcode scanner, product recommendations, and more, here are the two key drivers our success team ensured were set up from day one of launch:
As expected, Shopi Go saw nearly immediate results after launching their mobile app. They not only delivered a more positive shopping experience to their audience but also personalized shopping journeys at scale for mobile shoppers.
The brand was able to experience: