Negative Apparel uses Shopney and achieves 30% increase in revenue!
Negative Apparel is Pakistan's premier source for women's Western clothing, showcasing the newest trends in high street fashion, casual outfits, and party wear imported from abroad. With diverse styles available, including lingerie, cami tank tops, hoodies, blazers for office wear, and formal dresses, Negative Apparel brings international fashion to the Pakistani market, catering to a wide array of style preferences.
Negative Apparel, initially reliant on a website for sales, faced a decline in customer engagement and conversion rates. This was partly due to the limitations of email communications in maintaining effective customer relations. Recognizing the shift towards mobile commerce, they sought to develop a mobile app to enhance their sales channel and improve the shopping experience.
The solution for Negative Apparel involved creating a mobile app using Shopney, a no-code builder integrated with their Shopify store, which matched the brand’s aesthetic and enhanced functionality. This app featured personalized product recommendations, multi-language support, and in-app chat to improve customer interaction. Additionally, automated push notifications and strategic integrations like Shopify Search & Discovery boosted engagement and sales, effectively increasing conversion rates and customer retention.
Negative Apparel is always dedicated to delivering the best quality products and the best shopping experience to its customers. Since they were mainly operating with a website as their only sales channel, getting the right engagement and increasing sales was a huge challenge, and staying in touch with customers over emails wasn’t as effective anymore. This led to a notable decline in customer engagement and conversion rates.
Being aware of mobile apps taking over the world of eCommerce, they were looking to expand their customer base with a top-notch mobile app to:
Convinced that a mobile app was the key to achieving their goals, Negative Apparel initially worried about finding a mobile app builder to meet their specific needs. Their exploration led them to Shopney, distinguished by its superior user interface, rich feature set, ease of use, and commitment to growth. These attributes dissolved their initial concerns, confirming Shopney as the ideal choice for delivering an exceptional mobile shopping experience.
That’s when they started seeking solutions to make online shopping for mobile consumers easier and began researching building an eCommerce mobile app.
To help Negative Apparel boost their conversion rate and generate more sales, we opted to deliver that through a mobile app aligned with their brand.
Negative Apparel were able to synchronize their store data in real-time by installing our intuitive no-code mobile app builder, Shopney, with their Shopify store.
Our success team ensured building a 100% on-brand mobile app for Negative Apparel that is completely aligned with the brand's essence, including customizable design elements like fonts, colors, logos, and images, matching their Shopify store aesthetics to ensure brand consistency for their audience. The mobile app is enhanced with an exceptional UI, superior functionality, and improved performance, elevating the user experience.
Take a look at the side-by-side images showcasing Negative Apparel on both the mobile site and Shopney mobile app. The mobile app's UI outshines the mobile site in terms of attractiveness, ease of use, and overall quality. A crucial prerequisite in increasing conversion rate and driving sales.
After setting up Negative Apparel's app to their sole requirement, we decided to take a step forward and enhance the mobile shopping experience by displaying personalized product recommendations such as best-sellers, newest arrivals, featured, and related items to:
As we proceeded, our success team focused on establishing the essential elements needed to drive success. This included implementing key features such as multi-language and currency support, among others, to enhance the mobile app and increase conversion rates at every stage of the customer's journey.
Leveraging the provided tools and resources effectively, Negative Apparel experienced exceptional performance with their Shopney mobile app which quickly became a key sales channel. In no time, the brand saw a swift expansion in its user base and achieved higher conversion rates.
Investing in building an app with Shopney has paid off for the brand, leading to a doubling of ROI. This shows the value of utilizing Shopney for better performance and profitability.