See how Touché generates 12x mobile conversion rates after migrating to Shopney!
Touché is a Shopify Plus fashion brand operating on a global scale. It's known for blending modernism with modest fashion. The brand gained popularity for its unique approach to modest fashion, making it not just an outdated style but a fashion-forward choice. Touché is notable for using high-quality Turkish fabrics in their designs, ensuring both luxury and comfort, with around 200 sales points across over 30 countries.
Despite turning their store into a mobile app with another builder, Touché's initial app faced issues with engagement and conversion due to its limitations in customization and user experience. This resulted in slow loading times, frequent downtime, and ultimately low engagement and conversion rates. Seeking a solution, Touché Switched to Shopney, drawn by its extensive feature set, ease of use, and exceptional and personalized support, marking Shopney as their choice for a superior mobile commerce solution.
By leveraging Shopney's capabilities, Touché's app underwent a significant transformation. The new app featured an elegant and intuitive design, tailored product recommendations, and strategic conversion elements such as in-app chat support and push notifications. These enhancements, coupled with effective marketing integrations, dramatically improved user engagement and conversion rates, showcasing Shopney's role in successfully addressing the challenges of mobile commerce and driving business growth for Touché.
As consumers increasingly use their phones for everything from browsing to completing purchases, Having an optimized mobile app is key to increasing customer engagement, retention, and conversion rate.
Despite Touché converting their store into a mobile app with another app builder, it wasn’t enough for them to generate the revenue they opted for. Their former app had a lot of restrictions in terms of its customizations and navigation. After some time, they realized that they were neither getting any results nor benefits, consequently having less engagement and a low conversion rate due to the previous app's slow loading times or frequent downtime that severely affected the customer experience and sales.
Seeking a solution, Touché reached out to Shopney. Following a one-on-one call with the support team and a review of the provided data, it became clear to them that Shopney differentiates itself from other app builders. With its extensive range of features, ease of use, and support team committed to going above and beyond expectations to provide a superior mobile experience, Shopney truly stands out.
And numbers don’t lie. Brands using Shopney witness:
At this point, they were convinced that of all other app builders, Shopney was the ultimate choice and the best App builder to migrate.
To enhance customer engagement and increase the conversion rate for Touché, they decided to upgrade their former app to Shopney.
We began the design process for Touché's app as an update to their previous one, leveraging our intuitive dashboard and the expertise of our customer success team. The drag-and-drop editor with several conversion elements enabled the team to design their home page, product, collection page, and more in sync with what their consumers expect to see, ensuring the app's UI was of high quality, elegance, and more optimized reflecting the brand's essence.
Our team made sure all customer data, including reviews and download statistics, was preserved following GDPR standards, and ensuring there was no security risk or loss of customer information throughout the migration.
The image below highlights the advantages of Shopney over the previous mobile app builder used by Touché. Mainly, Shopney's superior UI, app design flexibility, great features, top-notch service, and excellent performance stand out as the key elements that prompted their switch to Shopney.
Once Touché’s app was both visually appealing and fully functional, we wanted to turn their mobile app into an engaging experience for online shoppers by displaying best-sellers, similar, and related product recommendations to:
As we progressed, we aimed to enhance the mobile app by enabling features that would improve conversion rates at every stage of the buyer's journey. This included the addition of key functionalities like exclusive discounts, multi-language and currency support, and the integration of a barcode scanner, among other features. Importantly, right from the launch, our success team focused on establishing the primary elements essential for driving success:
Switching to Shopney from another app builder marked a new era in Touché’s mobile commerce journey. The experience was marked by quick, efficient customer service, and expert guidance throughout the entire migration journey to Shopney, resulting in an optimized Touché mobile app. The app features a customized theme, sophisticated and user-friendly interface, and exceptional performance, offering a more engaging and personalized shopping experience to their audience on a global scale.
Here's what the results looked like – Growth, supercharged!