See how Lumia Coffee generated 70% increase in mobile conversion rates with Shopney!
Lumia Coffee is a high-end coffee brand based in Kuwait that specializes in a range of coffee products, including whole beans, ground coffee, drip kits, Nespresso capsules, cold brew, and instant coffee. They focus on sourcing their coffee beans locally and roasting them specifically to enhance the aroma and flavor. Lumia Coffee aims to redefine the coffee experience from the preparation to the brewing process.
Lumia Coffee had a successful website but struggled with mobile commerce due to low conversion rates on mobile devices, despite having high traffic. They noticed significant issues like high cart abandonment and lower engagement on their mobile website. This highlighted the need for an app to strengthen their mobile strategy and better engage the growing number of mobile shoppers while cultivating their local community.
Shopney addressed these challenges by developing a custom mobile app for Lumia Coffee. Their app delivers a seamless shopping experience consistent with their desktop and mobile sites. It includes a user-friendly interface, personalized product recommendations, in-app chat support, automated push notifications, and strategic marketing integrations. These features are designed to improve mobile conversions, increase customer loyalty, and enhance overall engagement.
The trend of shopping on mobile devices is growing rapidly, with surveys showing that nearly 79% of consumers now shop online using their mobile devices. However, adapting to this shift has been difficult for many brands.
While eCommerce websites are being optimized to improve sales, the average conversion rate remains between 2-4%. This rate drops to 1-2% on mobile devices due to smaller screens.
Lumia Coffee, a premium coffee retailer, attracts significant traffic from both desktop and mobile devices due to its high-quality offerings in a niche market. While their desktop website meets industry conversion rates, their mobile conversions have been lower than their expectations.
To address this, Lumia Coffee looked into making mobile shopping easier for their customers and started planning to build a mobile app for their Shopify store.
Recognizing the growing dominance of mobile apps in eCommerce, they aimed to broaden their customer reach with a top-notch mobile app to:
Certain that a mobile app was crucial for reaching their goals, Lumia Coffee initially had concerns about finding the right mobile app builder to fulfill their needs. Their search led them to Shopney, known for its excellent user interface, comprehensive features, simplicity, and dedication to helping businesses grow. These qualities eliminated their concerns and convinced them that Shopney was the perfect choice for creating an outstanding mobile shopping experience.
To help Lumia Coffee boost its conversion rate and generate more sales, we assisted them in achieving their goal with a mobile app that smoothly aligns with their brand.
After the launch Lumia Coffee has actively promoted its mobile app across its website, social channels, and through email campaigns. By regularly refreshing UI content and images in the app, it maintains its appeal and encourages repeat visits. Additionally, they've introduced app-exclusive campaigns and offers, enhancing the app's attractiveness and improving customer retention and loyalty.
Lumia Coffee was able to sync their store data in real-time with our no-code mobile app builder instantly as they installed Shopney on their Shopify store. This provided the brand with immediate access to essential store elements such as product images, videos, descriptions, pricing, and more, all within our Design Editor.
We collaborated closely with Lumia Coffee to ensure the mobile app's design was consistent with their desktop and mobile sites, maintaining a unified branding approach for their customers. With our user-friendly drag-and-drop editor, equipped with features that help boost conversion, they easily designed and optimized key pages like the home page, product and collection pages, and checkout process to meet consumers' expectations.
Once Lumia Coffee's app was both visually appealing and fully functional, we decided to take it a step further. By displaying personalized product recommendations such as best-sellers, new arrivals, featured collections, and recently viewed items, we aimed to enhance the mobile shopping experience and help achieve:
As we built and grew Lumia Coffee's app, we aimed to enhance it by enabling features that would improve conversion rates at every stage of the buyer's journey. This included the addition of key functionalities like personalized discounts, multi-language and multi-currency support, in-app chat, key integrations, and more. Right from the launch, our customer success team focused on establishing the primary elements essential for driving success for Lumia and maximizing satisfaction for their customers:
Lumia Coffee experienced immediate success following the launch of their mobile app, enhancing the mobile shopping experience for their customers and creating a community feel among their users. The app boasts a custom theme, a sleek and user-friendly interface, and top-notch performance, providing an engaging and personalized experience.