Learn how Lash Oasis doubled retention to 80% with their Shopney mobile app!
Lash Oasis is a UK-based B2B supplier of professional lash products, serving to lash technicians who need a reliable source for their everyday supplies. In an industry where repeat purchases are essential, customer retention is key for growth.
Before launching their mobile app with Shopney, Lash Oasis faced a challenge familiar to many B2B Shopify brands: keeping their customers engaged and ensuring repeat purchases. Their customer retention rate was 40%, which means they had to constantly acquire new customers to maintain business growth.
After launching their Shopney-powered mobile app, they shifted to an app-first retention strategy using push notifications and app-exclusive discounts. As a result, their retention rate doubled to 80%, their reordering process became faster and more seamless, and the app became their primary sales channel.
As a supplier to beauty technicians, Lash Oasis' business model depends on customers returning regularly to restock their supplies. So, for them retention isn't optional, it is essential.
However, without a mobile app, retention was a struggle. Only 40% of customers returned for repeat purchases, and they had to rely heavily on acquiring new customers, which was expensive and unsustainable for further growth.
As a relatively new brand in the industry, Lash Oasis wanted to increase both brand awareness and customer loyalty. They needed a way to stay top-of-mind while improving the replenishment process to ensure long-term retention. However, traditional marketing methods like email and SMS were not as effective as they had hoped.
To address this, Lash Oasis realized they needed a new approach in their strategy that would:
With these goals in mind, they launched their Shopney-powered mobile app, and the results exceeded expectations.
To improve customer retention and encourage repeat purchases, Lash Oasis worked with Shopney to build a mobile app designed to create a seamless shopping experience for their B2B customers.
After launching the app, a key strategy in driving first-time app purchases was their 15% first-order discount. This exclusive incentive encouraged more new customers to place their first order through the app, leading to an increase in first-time shoppers and repeat purchases.
To encourage customers to shop through the app, Lash Oasis actively used app-exclusive discounts for app users. They also introduced app-only product bundles and early access to new products. This strategy increased repeat purchases, helping turn one-time buyers into loyal customers.
Lash Oasis leveraged Shopney’s unlimited push notifications to deliver real-time updates that outperformed emails and SMS, keeping customers engaged and driving repeat visits.
By using targeted push notifications, Lash Oasis ensured that customers stayed engaged and returned to the app frequently for their shopping needs.
The impact of the mobile app on retention and reordering was huge. Customer retention doubled from 40% to 80%, reducing the need for constant new customer acquisition and maximizing ROI.
With a mobile app-based strategy, customers placed repeat purchases more frequently, increasing customer lifetime value. App-exclusive incentives further strengthened loyalty, while push notifications outperformed email and SMS in engagement.
As a result, more customers now prefer shopping via the app over the website, making it the primary channel for purchasing supplies.
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