Shopney’s customization features allowed Lash Oasis to create a smooth, branded app that matched their unique style. With an easy-to-use interface and a quick setup, Lash Oasis turned their app into a well-crafted extension of their online store, providing an engaging and consistent experience for every customer.

Shopney helped Lash Oasis build a mobile app that captures their unique brand image, with an outstanding UI, better functionality, and smooth performance to elevate the user experience. Side-by-side comparisons show that their mobile app’s design is more eye-catching and user-friendly than the mobile site—key elements in boosting conversions and driving sales.

To support Lash Oasis’s growth, we help them build their app with features aimed at improving conversions at every stage of the buying process. Core elements like in-app chat, loyalty programs, and push notifications were added to drive engagement and loyalty. Our customer success team ensured that these essential tools were in place from day one, setting Lash Oasis up for lasting success and satisfied customers.

• In-app chat - Lash Oasis brought a new level of real-time support to their customers with in-app chat. This feature enabled instant communication, allowing customers to ask questions or get product information directly within the app. The added convenience and accessibility of the in-app chat enhanced the overall customer experience, leading to improved satisfaction and stronger brand loyalty.

  By integrating Shopify Inbox with their mobile app, Lash Oasis streamlined their messaging, allowing them to manage all customer inquiries from one platform efficiently and respond faster.

  

• Push notifications -As a B2B personal care products provider, Lash Oasis relies heavily on repeat purchases to drive business growth. Push notifications have been one of their most powerful tools for engaging customers instantly and effectively. Unlike email and SMS, push notifications consistently stand out, allowing Lash Oasis to drive interaction and encourage customers to return regularly. Whether for new product announcements, exclusive deals, or reminders, push notifications have become their top engagement tool, keeping customers connected and boosting repeat business.

  Over 3 years since launching their mobile app, Lash Oasis has continued to avoid ad spending by utilizing free, unlimited push notifications to reach customers. This cost-effective strategy has allowed them to sustain engagement without additional marketing costs, maximizing their ROI with the mobile app.

  Lash Oasis also uses automated back-in-stock push notifications to keep customers updated on product availability. This feature has been especially valuable for their B2B clients, ensuring they can restock popular items as soon as they are available, building stronger customer loyalty.

  

• Reviews & Loyalty integrations - Lash Oasis further strengthened customer loyalty by integrating their mobile app with the Stamped Reviews & Loyalty Program. This integration allowed them to gather valuable customer feedback and reward repeat purchases, encouraging greater engagement with the brand. Through this integration, Lash Oasis successfully built trust, fostered lasting relationships, and increased customer satisfaction.

  

• App-exclusive incentives - Lash Oasis leveraged app-exclusive incentives to encourage more customers to download and shop through their mobile app. By providing a 15% exclusive discount for first-time app users, they created a strong motivation for website visitors to transition to the app. These exclusive deals not only increased first-time sales but also helped build a loyal customer base within the app, enhancing overall engagement and retention.

  Additionally, they offered app-exclusive products and collections, such as bundles, giving customers more reasons to shop in the app.

  

The mobile app has been a transformative tool for Lash Oasis, reshaping their customer engagement and sales strategy over the past 3 years. It has significantly boosted interactions and improved the shopping experience, helping to strengthen customer loyalty and increase return purchases. With real-time connections through the app, Lash Oasis now reaches clients more effectively.

Since launching, the app has become Lash Oasis's primary sales channel, driving substantial growth. Focusing on the mobile experience has not only raised conversion rates but also built a loyal, app-based customer community that continues to support the brand.

Push notifications, in particular, have been a standout feature, outperforming both email and SMS in engagement. This approach has allowed Lash Oasis to keep customers engaged without spending on ads, using free push notifications and app-exclusive offers to reach nearly every client directly and effectively.

These results are reflected in the numbers:

• Revenue growth: Nearly 300% annual increase, from $500K to $1.5M.
• Sales channel: App now contributes 70-75% of monthly sales.
• Customer retention: Doubled customer retention rate from 40% to 80%.
• Mobile conversion: An 18% jump in the first month and a 63% increase in total.
• Customer engagement: Over 10K app sessions in the last 30 days.
• App downloads: 11K+ downloads and a 4.9-star rating on both app stores.
• Cost efficiency: High engagement without any ad spending, using free push notifications.