See how Canine P4 boosted conversions by 20% with their Shopney mobile app!
Canine P4 is a go-to online store for veterinarians and dog breeders, offering cutting-edge testing and service equipment, setting new standards in the industry. With a strong commitment to its top-tier products and exceptional customer service, Canine P4 is dedicated to being the trusted veterinary professionals rely on across the United States.
Canine P4 was a successful online store, but its mobile commerce efforts weren’t providing the desired results. Mobile conversions were lower than expected, and they were missing out on potential sales from mobile traffic.
To address these challenges, Canine P4 decided to create a custom mobile app with Shopney. The app provided a seamless, consistent shopping experience that aligned with their brand identity. Key features like easy reordering, in-app reviews, and loyalty rewards were integrated into the app
As a result, Canine P4 saw significant improvements in mobile conversions and an increase in monthly sales. Additionally, the enhanced customer experience led to the app being highly rated on both Google Play and the Apple App Store.
As mobile shopping became the primary way people shop, Canine P4 thought they needed to deliver a seamless experience for their customers. However, they faced a significant challenge with their mobile website. Despite increased mobile traffic, conversion rates were low, highlighting a gap in mobile website's ability to engage and convert shoppers.
The limitations of their mobile website were clear—it wasn’t delivering the seamless, user-friendly experience their customers expected, leading to missed sales opportunities.
To address this, Canine P4 recognized the need for a more effective solution that would make shopping easier and more convenient for their customers. They decided to develop a custom mobile app to:
Since many of their products are regularly repurchased, they also saw the app as an invaluable tool for boosting retention by making repeat purchases simple and providing timely reminders for reorders.
To help Canine P4 improve its mobile conversion rate and boost sales, we created a customized mobile app that effectively met their unique needs and customer expectations.
After launching the app, Canine P4 actively promoted it across their website, social media channels, and email campaigns. They used the Shopney Smart Mobile App Banner to convert mobile website visitors to app users and make the app the go-to channel for their purchases. Regular updates to the app’s user interface and content kept it up-to-date and engaging, encouraging repeat visits. App-exclusive offers and campaigns further increased customer retention and loyalty.
Canine P4 used Shopney’s no-code mobile app builder to integrate their store data in real time instantly. This allowed Canine P4 to manage essential elements like product images, descriptions, and pricing directly within the design editor.
Our mobile experts collaborated closely with Canine P4 to ensure the mobile app's design accurately reflected their brand identity and maintained consistency across all digital platforms.
To enhance the shopping journey, Canine P4 incorporated personalized product recommendations. By displaying frequently purchased test kits, newly available products, and related items, they aimed to:
Canine P4 optimized its mobile app with features designed to enhance conversion rates at every stage of the buyer's journey:
In-app chat for real-time support: The in-app chat allowed Canine P4 to provide personalized, real-time support, offering tailored product recommendations to each customer. This not only improved the shopping experience but also significantly boosted sales by helping customers find what they need and complete their purchases.
By integrating Shopify Inbox with their mobile app, Canine P4 streamlined their messaging, allowing them to manage all customer inquiries from one platform efficiently and respond faster.
Automated push notifications: To engage more effectively with their customers, Canine P4 used abandoned cart reminders and back-in-stock alerts. These push notifications played a crucial role in re-engaging customers and recovering lost sales, encouraging quick purchases directly from the app.
Leveraging powerful integrations: Canine P4 integrated essential tools like Judge.me for customer reviews and Smile.io for loyalty rewards into their mobile app. These integrations enriched the overall shopping experience and contributed to customer satisfaction.
By providing a seamless and personalized shopping experience through their custom mobile app, Canine P4 transformed their customer journey. The app led to higher user engagement, sales growth, and an increase in mobile conversions.
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