Discover how lash oasis boosted customer engagement with their mobile app!
Lash Oasis is a B2B supplier of professional lash products based in the UK, serving beauty brands and technicians. To stand out in such a niche industry, keeping customers engaged is crucial for business growth, especially as advertising costs continue to rise.
Lash Oasis was new to the industry, meaning getting their name out there and keeping customers engaged wasn’t easy, especially as a B2B business. They relied on email and SMS marketing, but most messages got buried in crowded inboxes and didn’t bring in the results they wanted
To stand out from competitors, they launched a mobile app with Shopney. To attract new customers, they offered app-exclusive first-time discounts. And to keep them engaged, they used push notifications, which converted much better than email and SMS. Now, 90% of people who download the app come back regularly, with 11K downloads and 10K monthly active users.
With 70-75% of total sales now coming from the app, it’s clear that customers prefer shopping through the app over the website. Even more impressive, Lash Oasis still do not spend on paid ads. Instead, they leverage Shopney’s free, unlimited push notifications to connect with customers, keep them engaged, and bring them back to shop again.
Lash Oasis, as a B2B supplier, relies heavily on repeat purchases. Their customers, beauty technicians, need to restock supplies regularly to keep their businesses running. Unlike B2C brands that can focus on one-time impulse buys, B2B businesses depend on long-term customer relationships and consistent reorders.
Increasing engagement was one of the most important goals for Lash Oasis because they wanted to:
By prioritizing engagement, Lash Oasis aimed to keep customers coming back, increase repeat orders, and strengthen brand loyalty without relying on paid marketing.
Lash Oasis's mobile-first strategy helped them build stronger relationships with their customers. They used Shopney’s mobile app and push notifications to create a high-engagement shopping experience, making their app the go-to place for the best deals and bundles.
After launching the app, a key strategy in driving first-time app purchases was their 15% first-order discount. This exclusive incentive encouraged more new customers to place their first order through the app, leading to an increase in first-time shoppers and repeat purchases.
To encourage customers to shop through the app, Lash Oasis actively used app-exclusive discounts for app users. They also introduced app-only product bundles and early access to new products. This strategy increased repeat purchases, helping turn one-time buyers into loyal customers.
Push notifications became their most effective engagement tool, outperforming email and SMS in open rates and response times. By integrating their Shopney mobile app with Back-in-Stock, Lash Oasis automated alerts when popular items were available again, ensuring recovery on lost sales. They leveraged Shopney’s free and unlimited push notifications by sending targeted:
With targeted push notifications, Lash Oasis kept customers engaged and encouraged them to return to the app regularly for their shopping needs.
Instead of browsing the online store or mobile website, customers preferred shopping through the app, creating a major shift in sales behavior. With a more intuitive UI/UX, the app made navigation smoother, allowing customers to browse and shop effortlessly. A faster shopping and checkout process removed unnecessary steps, making purchases quicker and easier.
Lash Oasis also used Shopney’s themes to enhance product displays, making collections more visually appealing and easier to explore. To attract new customers, they offered a 15% app-exclusive first-time discount, which significantly increased first-time buyers and lowered their customer acquisition cost (CAC).
With a dedicated mobile shopping experience, Lash Oasis kept customers engaged, ensuring a smoother and more enjoyable purchasing journey while also avoiding competitor distractions common in online shopping.
Unlike most eCommerce brands, Lash Oasis still spends $0 on ads, relying on their mobile app strategy to drive sales.
With Shopney’s free and unlimited push notifications, they can engage customers, right at their customers' home screens. This approach keeps their audience informed and active without the need for paid marketing.
Over time, the app became a self-sustaining engagement tool, keeping customers connected to the brand without relying on paid ads. Instead of chasing new customers through expensive ads, Lash Oasis focuses on re-engaging and retaining existing ones, maximizing growth while keeping marketing costs low.
Shopney’s mobile app and push notifications had an immediate impact on customer engagement. With their push notifications and app-based marketing strategy, 90% of app downloaders are returning every month. As a B2B business, Lash Oasis now sees over 10K monthly app sessions, proving how effective the app has become in driving consistent customer engagement and that customers weren’t just installing the app—they were actively using it.
Push notifications proved far more effective than email and SMS, generating higher open rates and faster customer interactions. As a result, 70-75% of total sales now come from the app, showing that customers prefer shopping through the app over the online store or mobile website.
Impressively, Lash Oasis achieved this growth without spending on ads! By leveraging Shopney’s free, unlimited push notifications, they consistently engaged and re-engaged customers, turning their app into a powerful, self-sustaining sales channel.
Shopi go sees 22x higher conversion rates with Shopney mobile app!
Touché hit 12x mobile conversions after switching to Shopney!
Lash Oasis doubles their customer retention rate to 80% with their mobile app!