To help Civil improve engagement and increase conversions, Shopney focused on creating a mobile experience optimized for both customer interaction and marketing efficiency.
Civil used Shopney’s no-code mobile app builder to integrate their store data in real time instantly. This allowed Civil to manage essential elements like product images, descriptions, and pricing directly within the design editor.
By installing Shopney on their Shopify store, Civil was able to sync their entire store in real time with Shopney’s no-code mobile app builder.
This allowed the brand to build a fully branded mobile experience aligned with their website and customer expectations.
The new mobile infrastructure enabled Civil to:
- Provide a smoother and faster shopping experience
- Improve product discovery for mobile shoppers
- Deliver a more intuitive mobile interface
- Offer a personalized shopping journey
The result was a mobile experience designed specifically for engagement and conversion.
Push notifications became one of the most effective communication tools for Civil after launching their mobile app.
Through push notifications, the brand can instantly reach customers with promotional campaigns and special offers.
Civil reports that promotional push notifications generate the highest engagement, particularly campaigns that include discounts and limited-time offers.
Push notifications currently outperform other marketing channels such as email and SMS when it comes to driving engagement and conversions.
Civil uses Shopney In-App Campaigns to create automated in-app pop-ups that guide shoppers to a specific offer, product, or collection right when they open the app. Instead of relying on customers to find promotions while browsing, Civil surfaces the most relevant campaign upfront shortening the path to purchase and increasing conversion during key periods.
Since running In-App Campaigns, Civil has seen:
- Increased visibility of promotions by reaching shoppers directly inside the app
- More engagement during active browsing sessions through timely campaign placements
- Faster paths to purchase by guiding users to specific products, collections, and offers
- Higher interaction with promotional campaigns compared to passive browsing
- Stronger conversion opportunities by combining push notifications with in-app campaigns
In-app campaigns helped Civil turn active app sessions into structured, conversion-focused journeys.
Civil runs several marketing and analytics initiatives to support its mobile commerce strategy and deliver a consistent shopping experience for app users. To support this approach, Shopney integrated the mobile app with Civil’s most used solutions,enabling smooth data exchange between the app and their existing marketing and analytics tools.
These integrations allow Civil to better understand user behavior inside the mobile app, optimize campaigns, and deliver more relevant experiences to shoppers.
Among the solutions Civil currently uses are:
- Yotpo: Displays product reviews and ratings directly inside the mobile app, helping customers make confident purchase decisions while browsing products.
- Google Analytics: Provides insights into how customers interact with the mobile app, allowing Civil to track engagement, session duration, and performance.
- Facebook: Helps Civil analyze how social media campaigns drive traffic and conversions within the mobile app.
- Klaviyo: Enables coordinated marketing campaigns across email, SMS, and push notifications while keeping the mobile app connected to their marketing automation workflows.
- Shopify Search & Discovery: Improves the product search and filtering experience inside the mobile app, helping shoppers find relevant products faster.
- Live Me Up!: Brings interactive media and livestream shopping experiences directly into the mobile app.
- Adjust: Provides mobile attribution and analytics to help Civil understand how users discover and install the mobile app.
Through these integrations, Civil ensures its mobile app remains fully connected to its broader marketing ecosystem while delivering a richer and more personalized mobile shopping experience.
