A logo of Analogue Wonderland app

See how Analogue Wonderland doubles mobile conversion with Shopney!

Industry Consumer Electronics
Platform Shopify
Region UK
2x higher mobile conversion rate
1.5x increase in customer engagement
1.3x boost in overall revenue

About

Analogue Wonderland is a leading online store serving film photography enthusiasts in the UK. They offer a vast range of films, developing services, and accessories tailored to the needs of both amateur and professional photographers. The brand has built a strong reputation for its curated selection and community-focused services, making it a go-to destination for those passionate about analog photography.

pre-treatment product of lash oasis

Summary

Despite having a mobile-friendly website with steady conversion rates, Analogue Wonderland faced the common challenge of maximizing their mobile shopping experience. With mobile commerce rising rapidly, the brand’s mobile web conversion rate plateaued at around 3.2%, a figure that wasn't keeping pace with evolving customer expectations.

By partnering with Shopney, Analogue Wonderland transformed their mobile presence with a dedicated app, giving customers an easy and engaging way to shop. Key features like in-app notifications, streamlined navigation, and seamless order tracking played crucial roles in doubling their mobile conversion rate and boosting overall engagement.

two screenshots of the Analogue Wonderland' mobile app
Struggling with low conversion rates?

Challenges

The shift toward mobile shopping has been undeniable, with nearly 79% of consumers now making purchases from their mobile devices. However, for most brands, adapting to this trend remains a challenge due to limitations in mobile web design and the overall shopping experience.

For Analogue Wonderland, while traffic from mobile devices was strong, conversion rates on their mobile website were stuck at around 3.2%. The brand wanted to provide their loyal customers with an easier, more tailored shopping experience, especially for those regularly purchasing film or developing services. This called for a more robust solution than what their responsive website could offer.

Conversion challenges with mobile web

While responsive websites ensure functional usability on mobile devices, the experience isn’t always optimal for conversions. The statistics speak for themselves:

  • Mobile apps drive 5x higher conversions than mobile websites.
  • Apps reduce cart abandonment rates significantly, down to 20% compared to 97% on mobile web.
  • App users generate 3.5x more revenue and are 3x more likely to make repeat purchases than web users.

Recognizing these trends, Analogue Wonderland decided it was time to explore the potential of a mobile app, specifically tailored to their community of loyal customers.

Shopney has doubled our mobile conversion rate, and our customers love the easy experience. The push notifications and wishlist features keep them engaged, with great support from the Shopney team.
Logo of Analogue Wonderland
A woman holding a pink film camera up to her eye, capturing a photo outdoors on a sunny day

Solutions

Building a branded mobile app

Through Shopney’s no-code app builder, Analogue Wonderland was able to sync their Shopify store data seamlessly, creating an app that offered a user-friendly shopping experience while maintaining brand consistency with their existing web presence. With Shopney’s Design Editor, they were able to customize key elements such as product listings, descriptions, and images, all while delivering a faster, smoother shopping journey.

home page of Negative Apparel on Mobile app vs mobile web app
Displaying personalized product recommendations

Once Analogue Wonderland’s app was visually appealing and fully functional, the next step was to create a more engaging shopping experience for their loyal customers. We achieved this by displaying personalized product recommendations, including best-sellers, similar items, and related products, all tailored to each shopper’s preferences.

The goal was to:

  • Increase mobile app engagement: Offering personalized suggestions encourages customers to explore more products.
  • Boost customer retention: Personalized recommendations helped keep customers coming back for future purchases.
  • Improve product discovery: By showcasing items that matched customer preferences, we made it easier for them to find new films and accessories.
  • Drive more sales and repeat purchases: Personalized product displays led to higher average order values and increased repeat purchases from loyal customers.
Analogue Wonderland mobile app PDP, showing a yellow film camera, with product recommendations displayed below
Setting up conversion features

Shopney helped Analogue Wonderland implement several key features designed to enhance the overall mobile shopping experience:

  • In-app chat - By enabling in-app chat, customers could easily ask questions or seek assistance, turning conversations into conversions. This direct communication helped build trust and drive more purchases.

    By integrating Shopify Inbox with their mobile app, Analogue Wonderland streamlined their messaging, allowing them to manage all customer inquiries from one platform efficiently and respond faster.

    Analogue Wonderland mobile app screen showing an in-app chat conversation about the availability of the Pentax 17 Camera Bundle, with a 'Notify Me' button for back-in-stock updates.
  • Push notifications - Automated notifications keep customers informed about new product launches and restocks, driving consistent traffic back to the app. These notifications played a key role in reducing cart abandonment for Analogue Wonderland, eventually increasing sales.

    Mobile app lock screen showing push notifications from Analogue Wonderland about the restock of CineStill 800T film, encouraging users to purchase before it sells out again.
  • Integrations - To create a seamless omni-channel experience, Shopney connected several essential tools that helped Analogue Wonderland improve their customer journey. These include Judge.me for reviews, Klaviyo for email marketing, Shopify Search & Discovery for product findability, Google Analytics for data tracking, Gorgias for customer support, and Facebook for social engagement. Each tool played a crucial role in driving relevant traffic, optimizing the app’s performance, and enhancing the overall mobile shopping experience.

Explore the live Analogue Wonderland app, powered by Shopney, with three smartphones displaying product listings, film accessories, and a featured camera product page.

Results

Immediate impact on mobile conversions

Analogue Wonderland saw a dramatic increase in their mobile conversion rates after launching their app. With the app’s user-friendly interface, customers were more likely to complete purchases, leading to:

  • 2x higher conversion rates compared to their mobile website.
  • 1.5x increase in customer engagement, as users found the app easier to navigate and more interactive.
  • 1.3x growth in overall revenue, turning the app into an essential sales channel.
Improved customer experience

With over 20,000 downloads and a stellar 4.9/5 rating from 1,000+ reviews, customers have expressed overwhelming satisfaction with the app’s speed and ease of use. Being able to restock supplies with minimal hassle has made the app a go-to tool for the brand’s most loyal customers.

Enhanced marketing efficiency

While push notifications have shown a modest open rate of 2-3%, they have been extremely effective in driving purchases when customers do engage. App-exclusive promotions and restocks of rare items like new film releases consistently bring users back, ensuring steady app engagement.

Two smartphones displaying the Analogue Wonderland mobile app, showcasing a featured camera product page and a film development service promotion with a discount offer.
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