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Touché hit 12x mobile conversions after switching to Shopney!
See how Analogue Wonderland doubles mobile conversion with Shopney!
Analogue Wonderland is a leading online store serving film photography enthusiasts in the UK. They offer a vast range of films, developing services, and accessories tailored to the needs of both amateur and professional photographers. The brand has built a strong reputation for its curated selection and community-focused services, making it a go-to destination for those passionate about analog photography.
Despite having a mobile-friendly website with steady conversion rates, Analogue Wonderland faced the common challenge of maximizing their mobile shopping experience. With mobile commerce rising rapidly, the brand’s mobile web conversion rate plateaued at around 3.2%, a figure that wasn't keeping pace with evolving customer expectations.
By partnering with Shopney, Analogue Wonderland transformed their mobile presence with a dedicated app, giving customers an easy and engaging way to shop. Key features like in-app notifications, streamlined navigation, and seamless order tracking played crucial roles in doubling their mobile conversion rate and boosting overall engagement.
The shift toward mobile shopping has been undeniable, with nearly 79% of consumers now making purchases from their mobile devices. However, for most brands, adapting to this trend remains a challenge due to limitations in mobile web design and the overall shopping experience.
For Analogue Wonderland, while traffic from mobile devices was strong, conversion rates on their mobile website were stuck at around 3.2%. The brand wanted to provide their loyal customers with an easier, more tailored shopping experience, especially for those regularly purchasing film or developing services. This called for a more robust solution than what their responsive website could offer.
While responsive websites ensure functional usability on mobile devices, the experience isn’t always optimal for conversions. The statistics speak for themselves:
Recognizing these trends, Analogue Wonderland decided it was time to explore the potential of a mobile app, specifically tailored to their community of loyal customers.
Through Shopney’s no-code app builder, Analogue Wonderland was able to sync their Shopify store data seamlessly, creating an app that offered a user-friendly shopping experience while maintaining brand consistency with their existing web presence. With Shopney’s Design Editor, they were able to customize key elements such as product listings, descriptions, and images, all while delivering a faster, smoother shopping journey.
Once Analogue Wonderland’s app was visually appealing and fully functional, the next step was to create a more engaging shopping experience for their loyal customers. We achieved this by displaying personalized product recommendations, including best-sellers, similar items, and related products, all tailored to each shopper’s preferences.
The goal was to:
Shopney helped Analogue Wonderland implement several key features designed to enhance the overall mobile shopping experience:
Analogue Wonderland saw a dramatic increase in their mobile conversion rates after launching their app. With the app’s user-friendly interface, customers were more likely to complete purchases, leading to:
With over 20,000 downloads and a stellar 4.9/5 rating from 1,000+ reviews, customers have expressed overwhelming satisfaction with the app’s speed and ease of use. Being able to restock supplies with minimal hassle has made the app a go-to tool for the brand’s most loyal customers.
While push notifications have shown a modest open rate of 2-3%, they have been extremely effective in driving purchases when customers do engage. App-exclusive promotions and restocks of rare items like new film releases consistently bring users back, ensuring steady app engagement.
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