Civil - Mobile app for Shopify store built with Shopney

Baby & Kids Fashion

Civil is a leading Turkish children's fashion retailer offering affordable clothing, accessories, and seasonal collections for babies and kids. Serving over 4.5 million customers through its online store and physical retail locations, the brand focuses on making stylish, quality children's fashion accessible to families.

Despite attracting significant mobile traffic, Civil struggled to turn visitors into customers, with a mobile web conversion rate of just 0.5%. Its previous mobile app also lacked the personalization and engagement capabilities needed to build stronger customer relationships. Civil partnered with Shopney to create a more engaging, personalized shopping experience and turn mobile into a stronger sales channel.

With Shopney, Civil launched a fully branded Shopify mobile app featuring personalized shopping journeys, push notifications, and In-App Campaigns to promote offers and collections. The results were significant: 2x higher conversion rates, over 3x longer shopping sessions, and 60% of total revenue now coming from the mobile app.