Chapter 5: Customer Acquisition

Shopify Merchant’s Bedside Book - Customer Acquisition

Check out the Customer Acquisition chapter in our Shopify Merchant's Bedside Book! Gain expert strategies and insights for attracting more customers.

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Summary

Acquiring customers isn't just a strategy, it's a necessity for success

  • Acquisition is getting harder and more expensive every day. To assist you, we've created a guide with insights and best practices from Shopify experts.
  • Learn how to strengthen your acquisition strategies, create effective referral programs, and measure the success of your acquisition operations.
  • Check the ultimate customer acquisition checklist prepared by Shopify experts to attract and retain customers in the most effective and profitable way!
Contributors
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A page of Shopify Merchant's Bedside Book - Customer acquisition that includes top benefits of an app for a Shopify brand
A page of Shopify Merchant's Bedside Book - Customer acquisition that includes benefits of native apps
A page of Shopify Merchant's Bedside Book - Customer acquisition that tells how an app increase loyalty
A page of Shopify Merchant's Bedside Book - Customer acquisition that tells cost and launch time of a mobile app
Refine your customer acquisition strategies with expert knowledge.
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The cover of Shopify Merchant's Bedside Book by Shopney - Customer Engagement section
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A glimpse of valuable stats and insights

54%

54% of people say referral programs have a lower cost-per-lead than other channels.

200%

Customers acquired through word-of-mouth spend 200% more than the organic customer.

86%

86% of customers trust word-of-mouth over any other form of marketing.
Jamilya Ashyrbaeva, Partner Marketing Manager of ReferralCandy
Jamilya Ashyrbaeva

PARTNER MARKETING MANAGER

Marketing expert international work experience in ecommerce and SAAS. Passionate about building meaningful relationships and content creation.


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James Roberts, VP OF STRATEGY AND BUSINESS
James Roberts

VP OF STRATEGY AND BUSINESS

eCommerce strategist with expertise in digital retail strategies. Excels in optimizing performance. Drives revenue growth through data-driven marketing, and customer experience focus.


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Murat Kaya, GROWTH OPERATIONS DIRECTOR of Shopney
Murat Kaya

GROWTH OPERATIONS DIRECTOR

Combining creativity and an analytical approach to support Shopney's global expansion through growth marketing.


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Questions you will find answers to in this eBook

Find the best answers to the most asked customer acquisition questions. All of the questions below and many more!

How can you make your customer acquisition strategy stronger?
How do you create a referral program to acquire new customers?
What are the solutions to common customer acquisition challenges?
What is a tech partner’s role in customer acquisition?
What is an agency’s role in customer acquisition?
How do you measure the success of customer acquisition?
How can content marketing help with customer acquisition?
How effective is email marketing in acquiring and retaining customers?
What are the benefits of using referral marketing for customer acquisition?
What role does live chat play in customer acquisition and retention?
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