The holiday season is one of the biggest revenue opportunities of the year for eCommerce brands.
Whether it’s Christmas, New Year, Valentine’s Day, Mother’s Day, or BFCM, seasonal peaks consistently drive massive increases in traffic and shopping intent.
But while demand surges, competition becomes fierce—and brands without the right strategy risk missing out on both new customer acquisition and post-holiday retention.
To win, Shopify merchants need more than discounts. They need a structured marketing process that guides shoppers through the entire customer journey—from discovery to repeat purchases—while offering the best possible shopping experience.
And today, the most effective way to do that is through your own mobile app.
Why Your Shopify Store Needs a Mobile App During the Holiday Season
You may already have:
- A strong Shopify store
- Growing social media channels
Email campaigns and automations - Engaged website traffic
But without a mobile app, you’re missing the fastest-growing and highest-converting sales channel in eCommerce.
Shoppers don’t just browse on mobile—they buy there. Apps convert up to 3–5x higher than mobile web, offer higher AOV, and support direct communication through push notifications without depending on paid ads or algorithms.
Being omnichannel matters more than ever. Your customers move between Instagram, email, web, and in-store—your brand needs to be present wherever they shop, and the mobile app is the most powerful owned channel to capture, convert, and retain them.
And a well-built app doesn’t just support the decision from product page to checkout; it supports the journey from first awareness all the way to loyalty.
The Holiday Mobile Marketing Flow for Shopify Stores
The goal isn’t just to launch an app—it’s to guide customers step-by-step through the entire shopping journey with the right tools at each stage.
1. Bring Your Shopify Store Customers Into Your Mobile App
Once you launch your app, activate the audience that already knows you.
- Add mobile app install banners to your Shopify site
- Promote the app in your email campaigns
- Highlight it in your social media content, link in bio, and stories
- Communicate app-exclusive offers and early access deals
Shoppers need a reason to switch from browser to app—and exclusivity works.
2. Make Your Shopify App Engaging for the Holiday Experience
Once customers enter the app, the experience should feel seasonal, relevant, and exciting.
Update Shopify app showcases for holiday campaigns
Your customers got into your mobile app. It’s time for you to showcase all the holiday collections you have, make all their time on your app enjoyable and engaging by building a mobile app that matches the vibe of the holiday season.
Create mobile app showcases to highlight the important products or collections you are putting on sale, but also make sure the visuals match the vibe.
Use product labels to highlight discounts and offers
Make discounts visually obvious while customers scroll.
- Use clear and eye-catching labels on discounted items
- Choose seasonal colors (red for Christmas, gold for New Year)
- Use shapes or subtle animations for urgency
This reduces decision time and nudges users further down the funnel.
3. Increase Your Shopify Store’s AOV & Conversions With Personalization
Holiday shoppers expect you to personalize recommendations—not just show random items.
Use smart recommendations that drive conversions
Show customers products based on:
- Browsing history
- Past purchases
- Wishlist or saved items
- Similar customer behavior
Once a customer adds to cart, introduce upsell and cross-sell suggestions to boost AOV:
- “Frequently bought together”
- “Complete the look”
- “Upgrade to a bundle and save”
If you’re using a Shopney mobile app, you can integrate tools like Rebuy or Nosto to personalize the journey end-to-end.
4. Boost Retention With Segmented Push Notifications & Loyalty
The holiday season isn’t just about winning first-time buyers. It’s about keeping them.
Set up segmented push notifications
The holidays aren’t only about acquiring new customers — they’re also the best time to re-engage past buyers.
By segmenting your push notifications based on purchase history, behavior, and preferences, you can give each customer exclusive access to offers that genuinely matter to them.
Relevance is the key: when customers receive notifications that feel personalized, they’re far more likely to return to your app, check the campaign, and make another purchase.
And push notifications shouldn’t stop once the sale ends. You can continue reactivating users with restock alerts, last-minute shipping reminders, reorder nudges, review requests, or simple thank-you messages that strengthen brand loyalty and keep them connected after the holiday rush.
With a Shopney mobile app integrated with Klaviyo, you can automate these segmented journeys and ensure every message reaches the right customer at the right moment.
Launch loyalty & rewards programs
Post-purchase engagement determines whether seasonal shoppers become long-term customers.
Reward customers with:
- Holiday double points
- Bonus rewards for app purchases
- Exclusive VIP perks
This builds community and ensures customers return long after December ends.
Final Thoughts
Seasonal marketing isn’t just about discounts—it’s about building a complete customer journey that converts from first touch to repeat purchase.
A mobile app helps you provide faster shopping experiences, personalized recommendations, higher AOV, and long-term retention for your Shopify store supported by your owned channels like push notifications and loyalty.
When you treat your mobile app as the center of your holiday strategy, you unlock conversions at every step—not just during Christmas, but throughout every sales moment of the year.
Start planning your mobile app holiday marketing strategy now with Shopney!
