In our previous posts in our BFCM series, we deep-dived into how you should prepare your app for Black Friday Cyber Monday season and also shared an example-filled guide on creating a successful discounting strategy.
In this post, we’re going to share customizable app push notification templates that you can use for your Shopify store to keep your app users coming back and shopping from you.
Let’s take a look!
PS. Don’t forget to read our post on how you should prepare your app for the BFCM sale.
Types of app push notifications and templates for the BFCM sale
Your app push notification strategy for BFCM should consist of pre-, during and post communication campaigns so you can optimize conversions effectively and create loyal shoppers.
1. BFCM Sale Build-Up
As the BFCM sale approaches, building anticipation among your users can be a game-changer. Here are three templates to fuel the excitement and FOMO:
- ⏳ The countdown begins! Only 3 days left until our massive BFCM sale. 🤯 Stay tuned for app-exclusive deals!
- 👀 Sneak Peek Alert! Tap now to preview our BFCM sale collection! 🎊
- 📣 BFCM is only X DAYS AWAY! Build your wishlist now and enjoy unbeatable offers! 🎁
2. BFCM Promotion
When the sale goes live, use any of these templates to bring in the first round of customers:
- 🎉 It's here! Dive into our BFCM sale now and grab your favorite items at slashed prices!
- 🛍️ The BFCM sale is LIVE! Enjoy discounts like never before. Shop now! 🤩
- 🎊 BFCM Exclusive Deals! Hurry, start shopping now, and enjoy MASSIVE discounts! 🎊
3. Cart Recovery
There are plenty of people who will add products to their cart but hesitate, get distracted or exit your app to check your competitors. Don’t give up just yet. Encourage users to complete their purchases with these cart recovery notifications, who enjoy a click rate of 16%!
- 🛒 Hey, (Name), You’ve left something! 🙊 Complete your purchase now and enjoy X% discount!
- 🛒 Your cart is waiting! Grab your chosen items at special BFCM prices before they run out! 🎁
- 🛍️ (Name), Don't miss out! Your cart items are on sale this BFCM. Checkout now! 🤩
4. Wishlist Notifications
Many users will save their favorites from your catalog to see their discounted sale price. It also reduces the time for conversions! Use the wishlist data to send personalized notifications encouraging users to make a purchase:
- 🌟 Your wishlist is on sale! Grab your favorite items at BFCM deals now!
- 📣 Wishlist Alert! Your dream products are now at X% OFF! Shop now and enjoy BFCM season! 🎊
- 🎁 Your wishlist items are at their lowest prices! Don't miss our BFCM deals! ✅
5. Reminders
Your shoppers will be constantly distracted. Keep the momentum going with these reminder notifications sent on each day of the sale:
- ⏰ Hurry, only 2 days left to enjoy the BFCM sale! Shop now and save big! ⌛
- 📢 Don't miss out, (NAME)! The BFCM sale ends soon. Grab the best deals while you can! 📢
- ⌛ Time is running out! Make the most of the BFCM sale before it ends. Shop now! ⌛
6. Social Proof Notifications
Pre-purchase anxiety can be effectively tackled by leveraging social proof. Send them notifications that build their trust in you:
- 🎉 Hey (Name), Thousands have availed our BFCM deals! It's your turn now! 🎉
- 🌟 Don’t miss out! X people have grabbed Y(product). Tap now to shop 🌟
- 🛍️ Everyone is shopping the BFCM sale! Join in and enjoy amazing discounts! 🎁
7. Order Confirmation
Transactional messages have an impact on repeat purchases and reduce chances of cancellations and returns. Alleviate users' anxiety with these order confirmation notifications:
- 🛍️ Your order is confirmed! Thank you for shopping with us this BFCM. 🎁
- ✅ Order Successful! Get ready to receive your BFCM goodies soon. 🎉
- 🛒 Order Placed! Thank you for choosing us for your BFCM shopping. 🚀
8. Order Status
When their trust in you builds, customers might place another purchase. It also reminds them of the value of keeping and engaging with your app. Keep your users informed about their order status with these notifications:
- 📦 Your order is on its way! Track your package here: [link] 🚚
- 🚚 Order Update: Your package is out for delivery. Stay tuned!🌟
- ✅ Order Status: Your package has been shipped. Track your order here: [link] 📦
9. Promote Best-Sellers
This is a type of social proof notification that converts hesitant shoppers. Encourage users to shop your most popular items with these notifications:
- 🌟 Best-sellers at unbeatable prices! Shop the most popular items this BFCM! 🎁
- 🛍️ Fast Selling Alert! Grab the hot items before they are gone. Shop now! 🛒
- 🎉 Don't miss our best-sellers! Enjoy massive discounts on popular items this BFCM! 🎊
10. Time Bound Exclusive Deals
Flash sales are incredibly popular during BFCM. It heightens their anticipation and increases conversions. Offer exclusive deals to entice users to make more purchases with the below templates:
- ⏳ VALID FOR 1 HR ONLY! Enjoy an extra 10% off on your next purchase. Use code: BFCM10 🤯
- 😱 FLASH SALE! Shop now and enjoy a 20% additional discount for BFCM! Treat yo self 🎁
- 🌟 Exclusive Offer: Get a free gift with every purchase above $X. Only valid for (DATE)! 📣
Best Practices for Sending App Push Notifications for BFCM
To make the most out of these BFCM push notification templates, it's essential to follow best practices that can significantly enhance user engagement and conversion rates.
Remember the following:
1. Segment Your Audience
Tailor your messages according to different segments of your audience based on their shopping behavior, preferences, and demographics. If someone has shown a keen interest in your sport shoes by wishlisting them, sending them a notification about heels may not work.
2. Timing is Key
Testing is key here. Choose the optimal time to send out notifications by analyzing your users' behavior to determine when they are most active on your app, and schedule your notifications accordingly to grab their attention.
3. Personalization
Personalize your push notifications by including the user's name, referring to their previous interactions with your app like the last product viewed, wishlisted or added to cart.
4. Use Urgency and Scarcity
Create a sense of urgency and scarcity by highlighting limited-time offers and stock levels. This can spur users into making quicker purchase decisions.
5. A/B Testing
Employ A/B testing to find out which messages resonate best with your audience on day 1. Analyze the best-performing copies and reiterate every day to increase clicks.
6. Clear and Concise Messaging
Notifications should be short and snappy to quickly grab your user's attention. Avoid using jargon and keep the message straightforward to convey the offer effectively.
7. Visual Appeal
Utilize rich push notifications effectively. Enhance the visual appeal of your notifications by incorporating attractive images and emojis to make a quicker and stronger impression.
8. Call to Action (CTA)
Include a strong call to action in your notifications to guide users on what to do next. Sometimes, they just need to be reminded and guided on what to do.
9. Feedback and Adjustments
After the campaign, gather feedback and analyze your open rates to make necessary adjustments for future campaigns.
10. Compliance with Legal Regulations
Always provide users with an option to opt out of receiving notifications - you must ensure you follow all regulations relevant to your country or region.
App push notifications vs. Email and SMS
For a successful mobile app marketing strategy, understanding the comparative effectiveness of different communication channels is vital.
We’ve doubled down on push for eCommerce stores like you because (referencing our previous post on channel comparison):
- Push notifications boast a high engagement rate, with an average open rate of 20% and an average conversion rate of 28%. Their immediate delivery and prominent display on screens make them hard to ignore, ensuring that your message gets seen. They also allow for a high degree of personalization and targeting, enabling you to send tailored messages based on users' behavior and preferences, which can enhance the user experience and increase conversion rates.
- In contrast, emails have an average open rate of less than 2% (and declining!), and a lower conversion rate, averaging around 1-2%. They also get lost in the clutter of the inbox, especially during the busy BFCM period. You can personalize and target certain segments, but they don’t provide the immediacy that push notifications offer.
- SMS has a commendable open rate of around 98% and a decent conversion rate of about 0.25%, but are usually used only for transactional communications as they lack visual appeal and interactive elements that push notifications and offer limited personalization options. Many users also block them using DND services.
Conclusion
There is no point in creating a solid discounting strategy when your customers have no idea it exists and where to find them.
As the BFCM season approaches, having a well-strategized push notification campaign can be the key to boosting your sales.
Our team at Shopney can help you in setting up all these notifications seamlessly for your app, ensuring a successful and profitable BFCM season.
Reach out to us now for a personalized BFCM plan!
