Shopify Store Thank You Page: How to Optimize?
Did you know that a repeat customer has a 60%-70% chance of converting? And one of the most effective ways to increase your repeat customer rate is utilizing your Shopify thank you page.
Thank you page is the place that your customers are directed to after checking out. You can show your customers that you are grateful for their purchase, prove that you are a responsible brand, and that you will be tracking their orders there.
By optimizing your Shopify thank you page with the right methods, effective messages, and call to actions, you can retain your customers and even make resales. So, you can increase your revenue since returning customers spend 67% more than new customers.
To ensure that you maximize this revenue stream potential on your Shopify website & mobile app, we explained how to optimize your Shopify thank you page in the best way below. Keep reading to learn how to easily optimize your Shopify thank you page!
What is a Shopify Thank You Page?
The Shopify thank you page is the page that appears when shoppers complete their order in a Shopify store. Customers can view the order summary on this page and that is why the other name of this page is the order confirmation page.
Why Should You Utilize a Shopify Thank You Page?
You may think the customer journey ends with a thank you after the purchase. However, if you convert a customer once, they are more likely to convert again in the future, and thank you pages play a significant role in this process.
The thank you page is one of the easiest converting spots for you. You can motivate customers for repeat purchases by making them feel valued and giving them a reason to return to your Shopify store.
Why Should You Customize Your Shopify Thank You Page?
Shopify provides you with a generic thank you page when you first start your Shopify store. You can start selling with this page, but customizing it is the best way to make the most of your Shopify thank you page. You can create an on-brand look and impress your customers more by customizing your Shopify thank you page.
So, you can increase the chances to provide your customers with more useful information, to make them feel more valued, and convert them now or in the future.
1. 100% Open Rate
Thank you page is a page that shoppers will be directed to after checking out. That means you can directly target your newly purchased customers and convey your message or promote them most effectively.
Remember, shoppers visit the thank you page an average of 2.6 times because they want to see shipping updates. That means utilizing thank you pages is one of the most efficient methods to deliver your message to your customers & get conversion.
2. High-Likely to Convert Again
In eCommerce, every time shoppers convert, they are much more likely to convert again in the future. In fact, if shoppers make a second purchase within a month of the first purchase, they are much more likely to revisit your Shopify store.
Thank you page is the place that your customers see after they have just converted. So, it is highly likely that they convert again with the right upsell & cross-sell offer or ask for a social media share.
3. High ROI with Minimum Effort
Sometimes having a high ROI with action could require too much effort. For instance, you may need a long planning process, test every little detail, and put in a lot of money.
On the other hand, you can easily customize & optimize your Shopify thank you page. You don’t need much effort or capital. Your thank you page already exists and all you need to do is customize it to work best for your Shopify brand.
How to Optimize Shopify Thank You Page?
Converting a repeat customer is 60% more likely than converting a new customer. Also, acquiring a new customer is 5 times more expensive than retaining an existing customer.
That means retaining your existing customers is one of the most logical ways to increase revenue and optimizing your Shopify thank you page is an excellent way to do so. Let's look at the most effective methods for optimizing your Shopify thank you page:
1. Leverage Upsell and Cross-sell
Once you've converted a customer, it's much easier to convert them again. That means that with a little push, it is possible to convert shoppers to the thank you page. For instance, you can utilize upsell or cross-sell on your Shopify thank you page. If the customer bought a phone, you could recommend an earphone on your Shopify thank you page.
2. Increase Social Engagement
Most parts of the world population use social media and that means most of your potential customers are also there. So, you should try to expand your social media presence whenever you can.
Encouraging your customers to share brand-related content on their social media accounts is an excellent way to enlarge your social media presence. So, you can turn your customers into brand advocates and make them promote your Shopify brand with no extra cost. It would make sense to find some interesting content to motivate them to share. :)
3. Utilize Post-Purchase Surveys
Thank you pages are ideal places to obtain feedback from customers who have just completed a shopping journey with your Shopify brand. You can ask various questions based on their experience and use this information to improve your brand. It would be logical to keep your questions short and simple to not make them bored.
4. Make Customers Happy with Their Purchases
It is common for shoppers to feel guilty or regretful after spending too much money on items they believe they do not need.
So, it is better to remove this feeling from your customers by thanking them for their purchase and assuring them they made the right decision. Or you can simply utilize social proof to show other customers also purchase and like your products.
If you make them feel good about their purchase, they are more likely to return to your store. On the other hand, if they leave your store with uncomfortable feelings, they may be hesitant to shop there again.
5. Add Order Tracking Information
Providing customers with order tracking information is a significant element to build trust. If they know when to expect their order, they will be more comfortable with the delivery process and will have more trust in your brand.
And they would return to your Shopify store and purchase repeatedly if they trust your brand. On the other hand, failing to provide shipping information may cause concern in your customers and have a negative impact on your long-term relationship with them.
6. Leverage A/B Test
Every brand has a different style and a different customer segment. As a result, each company may have a unique strategy for optimizing their thank you pages.
That is why it is preferable to test different strategies using A/B tests to determine which ones work best. So, you can have more conversions by utilizing more powerful methods for your Shopify store.
How Do You Edit Your Shopify Thank You Page?
There are two ways to edit your Shopify thank you page:
b) You can leverage a third-party app to edit your Shopify thank you page without needing design or code skills.
ReConvert is one of the best Shopify apps that you can customize your Shopify thank you page. If you want to utilize ReConvert to optimize your Shopify thank you page, follow the below steps:
1. Install ReConvert app
2. Add Shopify order status & order tracker
3. Drag & drop the elements you want to your thank you page
How to Add a Thank You Page on Your Mobile App?
Since the checkout page of Shopney syncs with the checkout page of your Shopify website, changes made there will be reflected in your mobile app. That means if you have turned your Shopify store into a mobile app with Shopney, the thank you page of your Shopify website will be displayed on your mobile app as well.
Summary of How to Optimize Shopify Thank You Page
Acquiring new customers is 5X more expensive than retaining existing ones. Also, repeat customers spend 67% more than new customers. So, focusing on customer retention could be an effective way to boost your Shopify store revenue. And utilizing Shopify thank you page is one of the best methods to increase customer retention.
You can optimize your Shopify thank you page in a way to make your customers happy with their purchase, build trust and make resells. The best part is, Shopify thank you page is a page that you can optimize very easily and have a great return on investment.
In the above parts of this blog post, we covered everything regarding the Shopify thank you page and how you can increase revenue by utilizing it. Implement our tips, learn how to optimize your Shopify thank you page, and boost customer retention!
Check how you can boost the customer retention of your Shopify store from this article.
Also, one of the greatest ways to boost your customer retention is by building your own mobile app. So, if you don’t have a mobile app yet, you can turn your Shopify store into a mobile app today with Shopney. Try 30 days for free without requiring any credit card information.