There are thousands of apps promising to help Shopify merchants sell more. The harder question is which Shopify apps can actually solve the growth problem your store has?
A store struggling to attract qualified traffic needs something different from one getting plenty of visitors but losing them before checkout. And a brand with healthy conversion but low repeat purchase rates has another problem entirely.
The same applies to mobile commerce. For brands with a growing base of mobile and returning customers, creating a mobile app for your Shopify store can add an owned retention channel alongside tools for acquisition, conversion, email marketing, upselling, SEO, and promotions.
That’s why the best Shopify apps to increase sales aren’t necessarily the ones with the longest feature lists. They’re the ones that address a specific bottleneck in your customer journey.
This guide covers 9 Shopify apps worth considering in 2027, including GemPages, Brevo, CWILL, Instafeed, UpPromote, BOGOS, FoxSell, Wiser, and Shopney.
How can Shopify apps help increase sales?
Shopify apps can contribute to sales in several different ways.
Some help bring more qualified shoppers into your store through SEO, affiliates, or social content. Others help convert more existing traffic, increase average order value, recover shoppers who leave, or encourage existing customers to come back and purchase again.
GemPages — Best for conversion-focused Shopify pages
GemPages is a Shopify page builder designed for merchants who want more control over landing pages, product pages and sales funnels without building everything from code.
In 2027, GemPages goes considerably beyond basic drag-and-drop page design. Its current toolkit includes AI-assisted page creation, conversion-focused templates and sections, A/B offer testing, and sales funnels with upsells and downsells.
Best for: Merchants getting traffic but wanting to test and improve the pages that traffic lands on.
How it can support sales: Use dedicated landing pages for campaigns rather than sending every paid, affiliate or seasonal visitor to the same generic collection or homepage. Then test changes to the offer, layout and funnel instead of assuming which version converts better.
BOGOS — Best for free gifts and purchase incentives
BOGOS is a Shopify promotion and bundle app trusted by more than 92,000 brands, including 5,139 Shopify Plus stores, for over 11 years. It holds a 5.0 rating across +4000 Shopify App Store reviews and is widely recommended by Shopify agencies, experts and leading brands.
It covers both sides of the offer. On the gift side: Buy One Get One, Buy X Get Y, gift with purchase and tiered rewards. On the bundle side: fixed bundles, mix & match and a bundle builder, with tiered discounts. Offers can be triggered by cart value, quantity, specific products or customer criteria, and gifts can either be added automatically or chosen by the shopper. Every offer is fully customizable to match the store’s look, works even with custom themes, and keeps inventory in sync in real time — backed by full funnel analytics and live chat with experienced support staff.
Best for: Stores looking to increase conversion or AOV without relying exclusively on straightforward percentage discounts.
How it can support sales: Create a reason to reach the next spending threshold. Instead of discounting an entire cart, a merchant could offer a relevant gift — or a discounted bundle — once the shopper passes a target set above the store’s current AOV. The important part is setting that threshold from your actual order data, not choosing an arbitrary round number.
Wiser — Best for personalized upselling and cross-selling
Wiser AI helps Shopify merchants recommend the right products at every stage of the shopping journey.
Its features include AI-powered product recommendations, Frequently Bought Together bundles with discounts, Related and Recently Viewed Products, IntelliSearch, Cart Drawer upsells, Checkout upsells, Thank You page upsells, Post-Purchase offers, Rule-based recommendations, Geo-location based AI recommendations, and an Analytics dashboard to track performance.
Best for: Stores with catalogs where relevant complementary products aren’t always obvious to shoppers.
How it can support sales: Surface the right additional product when purchase intent is already high.
The emphasis should be on relevance, not simply displaying more products. A complementary item that genuinely improves the original purchase is more useful than an aggressive recommendation shown only to increase basket size.
Shopney — Best for mobile retention and repeat purchases
Shopney is an AI-powered mobile app builder for Shopify & Shopify Plus stores, that helps merchants turn their online store into a native iOS and Android shopping app—without coding.
But the value goes beyond simply having an app. Shopney gives Shopify brands a direct mobile channel to bring customers back, improve the shopping experience, and generate more repeat sales.
Merchants can use unlimited push notifications, automated campaigns, in-app promotions, app-exclusive offers, personalized messaging, and other mobile commerce features to reach customers without paying for every visit again through advertising. Because shoppers stay logged in and can return to the store directly from their phones, the path from product discovery to checkout can also become faster and more convenient.
Best for: Shopify brands with meaningful mobile traffic and a customer base they want to retain and re-engage.
How it can support sales: Give high-intent and returning customers a dedicated channel for coming back to the brand, discovering products and purchasing again without depending entirely on paid reacquisition.
UpPromote — Best for affiliate and creator-led acquisition
UpPromote is a data-backed affiliate and influencer marketing platform built for Shopify, trusted by 250,000+ brands and 3,200+ Shopify Plus stores.
Merchants can recruit and manage affiliates, creators, and referral partners, while tracking clicks, conversions, and sales in real time. Creator Discovery also helps merchants find and vet creators across Instagram, TikTok, and YouTube using real audience data, while built-in automation can streamline partner approvals, campaign management, and payouts.
This makes UpPromote a strong fit for Shopify brands that want to build a performance-based acquisition channel and measure which partners are contributing to sales as the program grows. Merchants also have access to 24/7 expert support when they need help managing their programs.
Best for: Shopify brands at different stages that want to build and scale an affiliate or creator-led acquisition channel.
How it can support sales: Build a measurable network of partners promoting your products, then use performance data to understand which partners, campaigns, and channels are generating clicks, conversions, and sales.
FoxSell — Best for Shopify product bundles
FoxSell helps merchants create product bundles, including fixed bundles, multipacks, mix-and-match offers and build-your-own-box experiences.
Unlike most bundle apps that rely on discount code workarounds and JavaScript patches, FoxSell builds on Shopify’s Cart Transform API. This means bundles show up as real line items at checkout with component SKUs nested under them, clean fulfillment, no hacks, and no discount falling off mid-cart.
Best for: Stores with complementary products and big catalogs, especially brands that need infinite variant support or sell across Shopify POS and online.
How it can support sales: Bundling related products together pushes average order value up, helps move slow or older inventory by pairing it with bestsellers, and surfaces products that shoppers may not have discovered on their own.
Every paid plan includes every feature. You pay by revenue, not by unlocking gates, and a hands-on support team is there to help you get set up from day one.
Brevo — Best for multichannel lifecycle marketing
Brevo helps Shopify merchants communicate with customers across channels including email, SMS, web push and WhatsApp.
For ecommerce, the important part isn’t simply being able to send campaigns. It’s responding to customer behavior.
Brevo’s Shopify offering can support automations for welcome journeys, abandoned carts, browse abandonment and back-in-stock messaging, alongside promotional campaigns.
Best for: Merchants that have traffic and customer data but aren’t systematically re-engaging shoppers.
How it can support sales: Build lifecycle journeys around what shoppers actually do instead of relying exclusively on one-off promotional campaigns.
Mintt Instafeed — Best for social content and UGC commerce
Mintt Instafeed turns your Instagram and UGC posts into a shoppable storefront feed, helping high-volume Shopify brands convert social proof into sales.
Unlike generic widgets or UGC galleries, Instafeed is stable, compliant, customizable, and built to sync seamlessly with Shopify and Meta.
Best for: Visually driven brands in categories such as fashion, beauty, lifestyle and home.
How it can support sales: Connect inspiration with product discovery. Instead of forcing shoppers to find a product they saw in social content, make that content part of the shopping journey.
CWILL — Best for converting visitors into subscribers
CWILL offers a suite of Shopify tools, but its popup and email marketing functionality addresses one of the simplest ecommerce problems: most visitors leave without buying.
CWILL Popup Email Marketing lets merchants create newsletter, SMS and email popups, including exit-intent forms and promotional experiences, then continue communicating through email automations such as welcome, abandoned-cart, win-back and post-purchase flows.
Best for: Stores receiving useful traffic but capturing too few visitors for future marketing.
How it can support sales: Give non-buyers a reason to identify themselves before they leave, then move those subscribers into relevant follow-up campaigns rather than losing the visit completely.
Which Shopify sales apps should you actually install?
Don’t start with the apps. Start with your funnel.
If you’re getting too little qualified traffic, investigate SEO or affiliate acquisition.
If traffic is healthy but conversion is weak, investigate your landing pages, product experience and offer.
If customers buy but basket sizes are low, test bundles, relevant recommendations or gift thresholds.
If acquisition is working but customers rarely return, invest in lifecycle messaging and retention channels.
And measure the result before adding another tool.
A smaller stack where every app has a measurable job is generally more useful than installing multiple apps simply because each one promises to “increase sales.”
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