How to Use Klaviyo Flows for Automating Subscription Push Notifications on Your Shopify Store App
With an economic downturn unfolding around us and customer acquisition costs skyrocketing, retention has become a cornerstone for any brand that wants to thrive.
To increase customer loyalty and encourage them to become repeat customers, subscriptions have become a go-to business strategy to reduce churn rates.
Consumers, too, prefer brands that offer such a model because:
- It’s convenient for items that are used and finished consistently, like groceries or personal care products.
- Many subscriptions offer more savings and value with free shipping or exclusive discounted rates compared to one-time purchases.
- They can be personalized and customized to individual preferences.
- It reduces decision fatigue and having to place an order each month (and the mental load of having to remember each month before the supply finishes!).
Many Shopify brands have turned to push notifications to create an effective communication strategy for subscriptions, owing to its high read and open rate compared to email and SMS.
The best part? You can automate them with Klavio’s flows.
Let’s take a look at why we also recommend you give it a go.
Challenges and solutions: Why Klaviyo
There are many reasons why Shopify brands prefer Klavio’s flows for automating their subscription model communications. Let’s take a look at some of the key advantages:
1. Balances engagement and notification fatigue
Challenge: Regular customer engagement is important in a subscription model, but being over-enthusiastic with notifications can overwhelm your customers.
Solution with Klaviyo: With Klaviyo’s automated flows, you can send well-timed and relevant push notifications to different segments. This way, your customers receive reminders, like replenishment notifications or special offers, without getting frustrated and wanting to uninstall your app or switch off notifications completely.
2. Reduces high churn rates
Challenge: Subscription services often have high churn rates due to customers forgetting about their subscriptions.
Solution with Klaviyo: By enabling automated messages based on customer behavior and preferences, like for example, if a customer hasn’t interacted with your app in a while, you can use Klaviyo to trigger a re-engagement campaign with special offers.
3. Offers personalization at scale
Challenge: Rapidly scaling brands struggle with personalization due to a growing database of interested customers. Generic messages don’t resonate well with customers, leading to poor brand perception.
Solution with Klaviyo: Klaviyo’s flows are great for segmentation and personalization. By using customer data to tailor your push notification messages, you ensure that each subscriber gets updates that align with their interests and purchase history. This can significantly enhance customer experience and engagement.
4. Enables timely reminders
Challenge: A high click rate depends on brands sending the right message at the right time, which needs careful planning.
Solution with Klaviyo: With Klaviyo’s advanced analytics, Shopify store owners can find the best time to send their messages, when it’s read and engaged with, and doesn’t get lost in a flurry of competing notifications.
5. Streamlines customer interactions
Challenge: Managing separate and multiple tools for eCommerce, like email marketing, SMS marketing, and app management, can lead to inconsistent customer experiences and difficulties in tracking interactions.
Solution with Klaviyo: Klaviyo’s integration with Shopify and mobile app platforms like Shopney can help collect customer interactions across different channels into a unified helpdesk, giving you a cohesive view of the customer journey.
Automating Klaviyo subscription flows on push notifications
Now that we know how your Shopify store can benefit by integrating Klaviyo with your Shopify store app, here are some key subscription flows and push notification templates to add to your subscription strategy:
1. Welcome series notifications
Essential in engaging new subscribers, welcome notifications are the first step in setting the tone for your ongoing relationship with them. Remember to:
- Include a warm introduction expressing gratitude for their subscription
- Introduce them to what your brand stands for
- Showcase the benefits of being a subscriber
- Highlight exclusive perks, such as special discounts, early access to new products
- Educate them with tutorials, product usage tips, or information on how to manage subscription preferences.
Welcome Notification Template:
"Thank you (Name)!
You’re now subscribed to (monthly/quarterly/etc) refills of our (product name) and save 25% more!
2. Gift/discount notifications
With Klaviyo's advanced automation capabilities, Shopify store owners can seamlessly integrate these notifications into their subscriber communication flows. To maximize Impact with Gift/Discount Notifications, keep the below tips in mind:
- Tailor your offers based on the subscriber's purchase history and preferences
- Time them to coincide with special occasions, such as anniversaries or holidays
- Create a sense of exclusivity by offering gifts or discounts that are unique to subscribers.
- Gently nudge subscribers to share their experiences of the gift on social media to increase your brand's visibility and add social proof
Gift/Discount notification template:
🎁 Exclusive Gift Just for You!
Hi [Customer's Name], Unlock your special 20% discount on your next subscription renewal. Tap to redeem your gift now. Hurry, the offer ends in 3 days! 🌟
3. Upcoming order notifications
Order notifications keep subscribers informed about their next deliveries and provide options to manage their orders, increasing customer satisfaction and reducing the likelihood of cancellations. Here are some tips:
- Send notifications well in advance of the upcoming order to give subscribers enough time to prepare for the delivery and make any necessary changes, such as updating their order or delivery details.
- Include options like 'Skip', 'Reschedule', or 'Pause' in the notification. This helps subscribers manage their subscriptions according to their current needs, reducing the chances of customers being stuck with unwanted products.
- Ensure that the notification clearly outlines what the upcoming order includes, the expected delivery date, and any action steps the subscriber can take.
Upcoming order notification template:
Your Next Favorite Delivery is Almost Here! 📦
Hey [Customer's Name], your upcoming order of [Product Name] is being prepped and will be on its way to you soon! Need to make changes? Just tap here!
4. Swap notifications for out-of-stock products
Managing out-of-stock situations with tact is crucial to maintaining customer satisfaction and preventing revenue loss. Swap notifications allow Shopify brands to offer alternatives to subscribers when their preferred products are unavailable.
Here’s how you can craft and handle out-of-stock notifications:
- As soon as a product is identified as out-of-stock, send a notification to the affected subscribers. This proactive approach prevents unwelcome surprises and shows your commitment to your customers.
- Offer personalized alternatives that are closely aligned with the subscriber's preferences or previous purchases to show that you understand their needs and are making an effort to provide suitable substitutes.
- To encourage subscribers to accept an alternative product, consider adding an exclusive discounted rate or other benefits like free shipping. This can reduce the sting of your customers not receiving what they were waiting for.
- Communicate (and ensure!) that the process for accepting the swap offer is straightforward and hassle-free
Swap notifications template:
Oops, We're Out of Stock! 🚨
Hi [Customer's Name], we noticed you ordered [Out-of-Stock Product]. Unfortunately, it's temporarily out of stock. Don’t want to wait? Try our [Alternative Product]! Tap to learn more
5. Reactivation notifications for old subscribers
These are great to reignite interest and encourage former subscribers to renew their subscriptions with your brand. Here are a few key elements to include:
- Write the copy of your reactivation notifications based on the subscriber's past orders. Remind them of the orders they’ve enjoyed or refilled the most, or even the amount of money they may have saved by subscribing
- Dig deep into why your former subscribers left and address these concerns in your notifications. For example, if they left due to product variety issues, highlight new additions to your catalog.
- Offer exclusive discounts or special deals as an incentive for returning.
- Make it easy and simple to re-subscribe. Besides including direct links in the notification, include past saved addresses or shipping preferences to reduce manual work from the customer's end.
Reactivation notification template:
We've Missed You at [Brand Name]! 🌟
Enjoy a special 25% off on your next subscription as a welcome-back gift. Tap to reactivate and rediscover what's new. Offer valid for 48 hours only!
6. Order status notifications
With Klaviyo's automation capabilities, Shopify store owners can keep their subscribers informed about their order’s journey, from confirmation to delivery, increasing transparency and trust. You can optimize order status notifications by:
- Providing real-time updates by sending confirmation of the subscription, notifying when the order is processed, shipped, out for delivery, and finally when it has been delivered.
- Writing clear and concise copy providing just the necessary information. Avoid adding non-essential information.
- Including any action the subscriber might need to take, like providing instructions for delivery or changing the time to avoid returns.
- Using customer data to upsell personalized product recommendations. For example, if a customer regularly orders a haircare product, suggest a complementary item, like an oil or serum. Ensure that it’s easy for them to add that product to their order
Order status notification template:
7. Requesting feedback notifications
Klaviyo's automation tools can help Shopify store owners to gather feedback on their subscription-based products, highlighting what items are popular, and what needs to be changed in order to retain a subscriber.
Here are some strategies for crafting effective feedback request notifications:
- Send them soon after purchase when the experience is still fresh in your customer's mind. This way, you get more detailed and relevant responses.
- Make it easy for them to give feedback by sharing direct links to feedback forms or surveys in your message.
- Offer a small incentive, like a discount on their next purchase or entry into a giveaway.
- Follow up with customers to show how their review has helped to change or improve.
Requesting feedback notification template:
Share Your Thoughts, [Customer's Name]! 🌟
Your opinion matters to us! How did you like [Product/Service Name]? Tap here to give us your feedback. It only takes a minute!
8. Requesting review notifications
Social proof is highly effective in retaining and acquiring new subscribers by increasing trust and credibility in your brand. With Klaviyo's automation capabilities, Shopify store owners can get customer reviews consistently.
Remember the below when requesting reviews:
- Show that you appreciate your customer’s time and effort to share a review. Even a simple thank you can make them feel valued and respected.
- Ask for a review shortly after the customer has received and potentially used the product(s) so that their review is detailed and more genuine.
- Actively respond to reviews, both positive and negative, so they feel their time and effort in writing feedback is valued.
Requesting reviews notification template:
Loved your subscription bundle, (Customer Name)?
Leave a review and let everyone know why! Psst: get 15% off on your next order once you’ve submitted your review!
Integrating Klaviyo's automation features with your Shopify store app can help you successfully manage and optimize subscription communication strategies.
This way, you save valuable time and resources and also ensure that each message is tailored for different segments of your audience.
If you’re ready to delve into integrating Klaviyo with Shopney for your Shopify store, learn more about Shopney Integrations to create a thriving subscription model, and reach out to our team for more insights!