We live in the digital age now, and eCommerce is trending. Mobile shopping and social media channels are the hype now, and we need to talk more about live selling!
What started in Asia as a trend for shopping live is now growing more in Western countries! So it only makes sense that this trend will get bigger, and Shopify merchants need to make the most of it!
Live-selling sales in the US alone amounted to an estimated $50 billion and are expected to grow by 36% in 2026.
The eCommerce field is so competitive now and it is hard for many people to stand out from the crowd.
As we mentioned before how launching a mobile app can enable the growth flywheel, live selling on your Shopify store mobile app is becoming the tool to get more sales and engage better with your customers!
So get ready to embrace this new trend and learn more about live selling in this article.
What is live selling?
Live selling or live shopping is when you show products and promote them live and your customers can buy them in real time through video streaming.
With this strategy, you can easily interact with your customers in real time, answer their questions about products, and talk about what you offer in detail.
You can also try them out for your customers to understand better how an item works.
The idea of live selling is actually nothing new, it started on TVs during the 80s, but as social media and the internet became important, shopping on livestream was possible online, especially during the 2010s in China, and now we are seeing it moving to mobile apps!
Why is live selling on mobile apps great?
Push notifications as event reminders:
The great thing about having a mobile app is that it allows businesses to send push notifications directly to customers’ phones, ensuring that live selling events are never missed.
Your notifications can be customized to remind customers of upcoming events, exclusive deals, or limited-time offers, all of which drive higher engagement on your Shopify mobile app.
Push notifications have a higher open rate than traditional email marketing, making them an essential tool for increasing awareness and urgency around live events.
Seamless user experience:
One of the biggest advantages of mobile apps for live selling is the seamless experience they provide.
Customers can easily access live streams, view products, and make purchases on a mobile app as it is designed for a faster and easier experience, enabling customers to interact with the live video, check out products in real time, and complete transactions without having to navigate through multiple pages.
This smooth, uninterrupted experience encourages more engagement and higher conversion rates.
Higher engagement compared to mobile websites:
Mobile apps generally get higher engagement rates than mobile websites, thanks to features that are tailored to the mobile experience.
With live selling integrated into a mobile app, customers are more likely to interact with the stream, ask questions, and purchase products, thanks to the convenience of shopping directly from their mobile app; As mobile websites can be sometimes not convenient for the user’s experience and for Shopify merchants to be able to keep the connection going with push notifications.
The ability to interact via comments, real-time polls, and reactions during live selling events further enhances the experience, leading to greater customer loyalty and repeated sales.
Knowing all of these benefits of live-selling, Shopney integrated with LiveMeUp to make sure you can enhance your customers’ engagement through your mobile app.
This powerful integration combines the interactive features of live selling with the seamless functionality of mobile apps, delivering an engaging shopping experience that boosts customer interaction and drives sales to new heights—all from a single, user-friendly platform.
How to start your live selling journey
Select the products you’ll feature:
Choose a small selection of products—ideally no more than 10. You can pick your bestsellers or recently launched items. This approach makes it easier to create compelling messaging and promotions for your event.
Plan the timing and duration:
Pick a date and time that aligns with your customers’ schedules. Avoid highly competitive shopping times, like major holiday sales, for your first event.
Instead, you can pick a less competitive time slot based on your audience’s primary time zone. Keep the session concise to maintain engagement, especially for mobile viewers.
Decide on the event format:
Think about the type of content that will best showcase your products. Some may be:
- Expert Q&A or influencer collaboration: Invite someone knowledgeable to highlight your products.
- How-to tutorial: Demonstrate how to use your products, like a styling or setup guide.
- Behind-the-scenes look: Share a glimpse of your brand’s operations, such as order preparation or design processes.
Prepare a clear outline to keep the event structured and engaging.
Promote your live selling event:
Leverage a mobile app for your Shopify business to be able to use push notifications to let your customers know about your live selling event.
You can also promote it through social media, email campaigns, or banners on your online shop or mobile app to inform your audience about the event.
Prepare your post-event strategy:
Having a solid plan in place to maintain momentum after your live selling event is crucial for building stronger customer relationships and driving repeat engagement.
Start by following up with attendees to show appreciation and keep the conversation going. Address any questions or concerns they had during the event, and check in with those who made purchases to gather valuable feedback about their experience.
A thoughtful way to leave a lasting impression is to send personalized thank-you notes or messages to participants. This small gesture helps customers feel valued and fosters a deeper sense of trust and appreciation for your brand, encouraging them to return for future events.
Conclusion
We witnessed a lot of new technologies that are now very useful in the eCommerce industry like shoppable videos or AI. Live selling is one of the latest trends, and if you jump on this opportunity now, you can stand out from the crowd and have a unique strategy to engage with your customers!
The key takeaway? Staying ahead of the curve is essential. Adopting new tools and strategies now will help your business grow and keep you from falling behind later.
Don’t wait to see others reap the benefits, take action now to make live selling a cornerstone of your eCommerce strategy!
Discover how Shopney’s latest live selling integration with LiveMeUp can help you lead the way with a personalized demo: https://shopney.co/request-a-demo/
